South Charlotte

Delivering sweets around Charlotte

Have you heard about Zabels, home of the Naked Cookie?

Zabels was founded in February by two creative moms, Andrea Morgan, 39, who loves to bake cookies and Amy Strasser, 33, who loves to eat cookies, network and market products.

Zabels was born one afternoon when the two moms had a moment to sit down with a cup of coffee. You might call Morgan and Strasser, who live in the Arboretum area, imaginative entrepreneurs. They took Morgan's original cookie recipe and Strasser's love of eating and made a business.

The name came from combining the first letter of their names and those of their children's: Z-Zachary, A represents Andrea and Amy, B - Brock, E - Emily, L- Lindsay, S- Shayna. Zabels offers fresh cookies in several varieties. Morgan created a cookie with no preservatives or eggs, consisting of a special secret blend of flour, sugar and other ingredients.

"I have been baking with this recipe since I was in high school. It was created out of an urge to make the cookies better and using better ingredients, " said Morgan.

Original cookies can be ordered in traditional chocolate chip, naked chocolate (minus the chips) and cookie dough sandwich. The cookies come in regular, three-bite and mini, with the regular packaged in groups of 12 and the mini size comes in plastic cups with lids. The plastic cups provide an easy on the go container.

The cookies are priced at $3 for a cup up to $50 for a large cookie platter.

Zabels cookies were originally sold wholesale. A big demand in private requests influenced a change in the business, with more and more private party accounts.

Zabels no longer wholesales cookies; instead Morgan and Strasser focus on custom orders. They have caring customer service, always listening to the customer's needs.

"Life is yummy," said Strasser.

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