Take your time with the Thanksgiving turkey. It could be a long, busy weekend.
A new retail shopping day returns for a second year, sandwiched between Black Friday - the busiest retail day of the year - and the online sales event called Cyber Monday.
Small Business Saturday glides into the slipstream on Nov. 26, one day after Black Friday shoppers presumably take a break from gift-hunting at national and regional stores.
The newer event is intended to help family businesses get a bigger piece of the holiday retail pie chart.
If enough people shop at the small businesses in their communities for just the one day, the tally could be huge, says Small Business Saturday's Facebook page, which has about 2 million followers.
The Facebook page is where consumers can type in a ZIP code and find a list of small businesses to patronize in their communities.
In Charlotte, the list includes florists, pet stores, coffee shops, restaurants, galleries, cosmetic surgery clinics, hair salons, dry cleaners, locksmiths and home inspectors, to name a few.
Brian Doolittle, co-owner of Do a Little Floral, said a day in the spotlight will give him a chance to show that his goods and services are unique.
"Our style is very out-of-the-box," Doolittle said of his floral designs.
"We make sure ours are one-of-a-kind."
While grocery stores often can offer better prices, local shops such as his can often win the competition with pizzazz, said Doolittle, whose shop is in the Eastfield Village Shopping Center.
"You see a mushroom of flowers with no height and depth," Doolittle said of products by large competitors. "That's very outdated and old-fashioned."
Small Business Saturday was embraced in 2010 by big companies like American Express Open, the small business unit of a very big business, to help draw attention to local businesses, their often custom services and their connections in their communities.
This year, Women Impacting Public Policy also supports Small Business Saturday.
The nonpartisan advocate for businesses owned by women is organizing block parties and other events in 15 cities.
In Charlotte's South End district, activities start at 10 a.m. at Atherton Mill Market with a raffle and giveaways, including $25 American Express gift cards.
Gift-wrapping stations and a Christmas tree lot will be open on Camden Road near Atherton Mill. Consumers are becoming more aware of the benefits of shopping at local businesses, said Jimmy Kleto, owner of Central Coffee Co. in Charlotte's Five Points district, near Plaza Midwood.
Many customers choose to spend their money close to home because they want to build and strengthen the local economy.
Kleto sees many neighbors from the Plaza Midwood area at his coffee and pastry shop. Kleto, in turn, supports neighborhood schools and serves as a member of the Plaza Midwood Business Association.
Its work includes neighborhood improvement projects and conservation efforts.
"I don't know if a corporate coffee shop would be involved in things like that," Kleto said.