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@CharMeckSchools is ready for #BackToSchool on social media

Are you old enough to recognize the crew topping Charlotte-Mecklenburg Schools’ “welcome back” Twitter greeting?
Are you old enough to recognize the crew topping Charlotte-Mecklenburg Schools’ “welcome back” Twitter greeting?

Updated Aug. 24 with Observer contest.

As you probably know, digital networking is a big part of the back-to-school experience. If you’re connected on Facebook or Instagram with friends anyplace where school has already started, you’ve seen the smiling faces and new outfits on display (sometimes on teachers as well as kids).

Monday is the big day for Charlotte-Mecklenburg Schools, where about 147,000 students and 18,000 employees will open the doors and crack the books.

CMS has a booming social media presence, and plans to tweet first-day news under the hashtag #CMS1st.

The district has about 34,700 Twitter followers, inspired partly by social media specialist Sophia Matthews. She has a knack for catching attention and fielding even the harshest comments with flair (check out this hilarious example reported by Jeremy Markovich in Charlotte Magazine). This week, as teachers returned, the CMS Twitter page featured a “Welcome Back, Kotter” photo.

CMS also urges interested families to download the district’s app for news updates, parent information and social media links.

For more localized back-to-school reports, check to see if your child’s school has a social media presence. CMS is pushing to get all schools active, but they’re not all there yet.

Surrounding districts are on the social media scene, too. On Twitter, look for Cabarrus County (@CabCoSchools), Catawba County (@catawbaschools), Gaston County (@GastonSchools), Hickory (@hickoryschools), Iredell-Statesville (@isschools), Mooresville (@MGSDschools) and Union County (@UCPS_MonroeNC).

Of course, the Observer will be sharing back-to-school news, photos and video on Twitter and Facebook as well. And our online crew is offering a $100 gift card for the best back-to-school photos from readers. Share on Instagram with the hashtag #ncschoolsback to enter.

Ann Doss Helms: 704-358-5033, @anndosshelms

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