Retro Charlotte

Live Better Electrically: Duke Power, 1959

“Live with Springtime all the rest of your life” with an all-electric/non-furnace Medallion Home. 1959 ad.
“Live with Springtime all the rest of your life” with an all-electric/non-furnace Medallion Home. 1959 ad. The Charlotte Observer

In the 50’s and 60’s the electric industry started marketing Medallion Homes , Duke Power included. Everything ran on electricity -- heating and A/C, lighting and cooking appliances. One benefit was cleaner air in the home because there was no dirty furnace.

Ronald Reagan was one celebrity spokesman -- you can catch a glimpse of him in this ad that ran during GE Theatre.

There are Medallion Homes all over this area, including my house in Matthews which even has an electric heater on the bathroom ceiling, powered by a dial on the wall. The first time I heard the term was from an electrician who came to replace an outlet (downside of these homes -- some were built using aluminum wiring). He said some homes still have the actual medallion set into the sidewalk!

So, there’s a bit of history. Next check out the slideshow about “Carolina’s First Gold Medallion Home Section” built off Central Avenue in 1959, and take a look at one of the first Medallion Homes in Charlotte.

  Comments