We are all obsessed with our brands these days, and no one more so than states competing fiercely for jobs and businesses. Some of them are quickly learning that being seen as anti-gay is dangerous to their images.
As controversy engulfed Indiana over its religious liberty law that would give legal recourse to those who discriminate against gays and lesbians, leaders of North Carolina, which has one of the most conservative state governments in the country, were getting cold feet about passing a comparable statute.
“I think we need to show that if we approve this bill, that it will improve North Carolina’s brand,” said Tim Moore, the Republican Speaker of the N.C. House. “Anything we do, we have to make sure we don’t harm our brand.”
A new commandment now trumps some of the others: Thou shalt not spoil the brand.
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Republican Gov. Pat McCrory went further the day before on a Charlotte radio show, saying that a religious liberty law “makes no sense.” Meanwhile in Arkansas, Republican Gov. Asa Hutchinson called on state lawmakers to recall a religious-liberty bill they had passed.
This turn of events is coming as a shock to opponents of gay marriage. They thought that moving the fight to the ground of religious liberty was a politically shrewd fallback position now that courts are ratifying marriage equality. In our rights-oriented country, the best way to push back against one right is to assert a competing one.
Conservatives have a fair claim up to a point – and now they have barreled past it. The legitimate argument is that the country has rapidly changed its mind on gay marriage even as many religious traditions continue to see homosexual behavior and same-sex marriage as sinful.
Most supporters of gay marriage are willing to acknowledge (and should) that the law cannot force religious denominations to participate in activities they regard as deeply wrong. Most marriage equality statutes have thus included broad exemptions. An objecting church, for example, cannot be forced to bless a same-sex union, nor can it be required to let its facilities be used to celebrate one.
But opponents of gay marriage wanted more. Going far beyond what the original Religious Freedom Restoration Act had in mind at the federal level, they want a baker to be able to refuse to confect a cake for the reception after the ceremonies and for a florist to decline to provide the bouquets.
But consider my example: As a Catholic, I do not think the law should give someone who sees the pope as the anti-Christ “religious liberty” grounds to use in justifying discrimination against me. Gays and lesbians are justified in feeling the same way.
Carefully thought-through religious liberty exceptions make good sense. But turning religious liberty into a sweeping slogan that can be invoked to resist any social changes that some group of Americans doesn’t like will create a backlash against all efforts at accommodating religion. Forgive me, but this is bad for the brand of religious liberty.
It is, however, entertaining to watch conservative politicians be jostled between their business constituencies and social conservatives. They thought they had found a way around the country’s increasing openness to gay rights. They’re fretting about brands because they now know they were wrong.
E.J. Dionne’s email address is firstname.lastname@example.org.