NBC betrays journalism by keeping Williams on

Brian Williams has been demoted, but that’s a light punishment for his violation of journalistic ethics.
Brian Williams has been demoted, but that’s a light punishment for his violation of journalistic ethics. 2010 AP FILE PHOTO

It has been a long time off the air for Brian Williams, the disgraced former news anchor who was suspended for six months in February and is scheduled to step up to the mic again soon for NBC’s cable stepchild, MSNBC. Besides enduring a drop in prestige – from prime-time network anchor to a ratings-challenged news operation – he is taking an undisclosed salary hit, from $10 million a year to “substantially” less, according to reports.

His punishment should have been far worse to match the damage he has done to journalism.

Williams, caught in a lie when he claimed to have been a passenger in a downed helicopter during the Iraq war, broke the first tenet of journalistic ethics by trampling the truth in that claim – and apparently in others that were revealed during a network investigation into his 10 years as the managing editor of “NBC Nightly News.”

Just as the notion of “First do no harm” is identified as the primary ethical mantra of medicine, the first admonition of the Society of Professional Journalists’ Code of Ethics is, “Seek truth and report it.” For the most part, journalists who have violated this code in the modern reporting era have paid dearly.

A prime example is found in the first film that I show students in my media ethics course every semester. “Shattered Glass” depicts the real-life story of Stephen Glass. He was a rising star at The New Republic magazine when it was discovered, in the late 1990s, that he had been fabricating stories for the magazine during a three-year period.

Glass was summarily dismissed.

About five years after Glass, reporter Jayson Blair was forced to resign from The New York Times. Editors discovered that, in numerous articles, Blair had fabricated or plagiarized – an ethical violation that accompanies fabrication near the top of the list of journalistic no-nos.

It isn’t always news that gets people in trouble. It was a feature story that did in The Washington Post’s Janet Cook in 1980. She delivered a Pulitzer Prize-winning story about an 8-year-old heroin addict named Jimmy. Her story described in vivid detail the boy’s home and neighborhood, and how he was injected with the drug. It was a compelling piece of writing, but not of reporting, because it was all made up. The transgression cost Cook her job, the Post its Pulitzer, and the newspaper – and the profession – a credibility battering.

Williams is now among that infamous lineup, and yet all he suffers is indignity and a pay cut. He comes back as a newscaster for MSNBC as part of an attempt to revive that cable outlet’s ratings. The idea is to beef up the news coverage, supplanting the opinion-driven daytime fare. You have to wonder, though, about the strategy that puts the face of a known fabricator – that’s the nice word for liar – on such an effort.

But more than that, in light of how respected news organizations such as The New York Times, The Washington Post, The New Republic and others dealt quickly and harshly with their fabricators and plagiarists, you have to question the wisdom of keeping Williams on the payroll at all.

Weep not for Williams over this demotion; rather, cry for the industry that broadcast news pioneer Edward R. Murrow warned long ago was moving in this direction.

Steve Hallock is director of graduate studies for the School of Communication at Point Park University in Pittsburgh.