Jennifer Roberts has been Charlotte’s mayor less than six months now. You might not agree with her policy positions. You might think she started the fight over HB 2. You might even have, ahem, endorsed other candidates for mayor.
But this much we’ve always known about Roberts: She is tireless. She is everywhere in Charlotte, including on social media. That hasn’t stopped now that she’s mayor.
And now, it’s official: Roberts has been named one of America’s Top 25 Mayors on Twitter by Development Counselors International, a communications firm.
Roberts comes in at No. 4, behind the mayors of Pittsburgh, Washington, D.C., and Baltimore. Columbia’s mayor, Steve Benjamin, is No. 5.
DCI looked at the mayors of the 200 largest U.S. cities. Of those mayors, 186 are on Twitter. DCI measured the top tweeters based on audience (30 percent weight), frequency (20 percent), responsiveness/reply tweets (20), engagement rate (20) and influence (10).
This actually matters. As DCI says, tweeting mayors do themselves and their cities good by bringing constituents behind the scenes.
Roberts also excels in bringing all of the city to all of the city. Agree or disagree with her, she has always celebrated Charlotte. That’s a big part of the job in a weak-mayor system, and Roberts does it as well as anyone.
Peter St. Onge