Inside the Panthers

Luke Kuechly lifts weights, plays snow game in latest Nike ad

Carolina Panthers linebacker Luke Kuechly appears in a new Nike ad.
Carolina Panthers linebacker Luke Kuechly appears in a new Nike ad. Nike/YouTube

If Luke Kuechly’s not in the film room, he must be lifting weights.

The narrative of the hard-working Kuechly continues in Nike’s latest ad where several NFL players and other professional athletes meet on a snowy day in the neighborhood to have a game of tackle football.

Kuechly is seen early in the commercial lifting weights in his garage as Patriots tight end Rob Gronkowski asks him to join the group for a game of football.

Kuechly gives his boyish smile, doesn’t say a word and joins the group.

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