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The startup that Stephen Curry couldn’t resist

AP

The Story

Former Charlottean and NBA standout Stephen Curry  has joined a tech startup that connects high school and college athletes with private coaches.

The Facts

– Curry, 27, is a part-owner in the Boston-based CoachUp, a venture-funded tech firm and app that launched in 2012.

– He’ll help provide strategic direction and marketing via tv, social and training materials.

– No specific terms were released, but one of the company’s owners said Curry had “substantial” equity in the company and is one of the largest shareholders. They’ve been talking for about a year.

– CoachUp says it works with 100,000 athletes and 30,000 coaches. It’s raised $10 million in venture capital funding.

– Curry himself worked with a private coach as a teenager, and still does today in the off-season: “I wouldn’t be where I am today without the guidance of private coaches,” Curry said in a statement. Even his parents made a video for the company, raving about Stephen’s experience with private coaches.

Photo by: AP Photo/Brandon Dill

This story was originally published March 30, 2015 at 11:34 AM with the headline "The startup that Stephen Curry couldn’t resist."

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