Around Town

Cheers: Local ad agencies celebrate creativity at 2015 Addys

By Ted Williams

The Story

Charlotte’s creative scene is popping. The Addys is an annual event that recognizes Charlotte’s top advertising campaigns. It’s also a time to party with the competition and celebrate creativity in Charlotte.

The Facts:

  • 250 people were in attendance at The Big Chill in Dilworth. The bar was popular and the cheesecake was surprisingly delicious.
  • Over 340 entries this year.
  • Best of Show went to The Variable for their work on the Lowes Foods re-brand.
  • Judging is done by a 3 person out-of-market panel that judges based on creativity, originality and strategy.

Top 6 Awarded Agencies:

  • Wondersmith – 11
  • Wray Ward – 11
  • Mode – 7
  • MyJive – 7
  • Tattoo Projects – 6
  • Centerfold – 6

Full Results

Award Type – Category – Winning Entry – Agency

  1. Professional Best of Show – Lowes Food Re-Brand – The Variable
  2. Best of Art Direction – Volvo Trucks Gear14 Campaign – Myjive
  3. Best of Copywriting – Wondersmith website – Wondersmith
  4. Best of Web – Boar’s Head Cheese Board – MODE
  5. Best of Animation and Special Effects – Imagine Planets – Wondersmith
  6. Best of Branded Content – Harper Brushes: Doing It Right – Wray Ward
  7. Judge’s Pick, Terri Brown – DC Brawlers logo – Centerfold Agency
  8. Judges’ Pick, Matt Whitfield – Griffin Glaze Calligraphy – Wray Ward
  9. Judges’ Pick, Jay Schmidt – Unknown Brewery Packaging – The Plaid Penguin
  10. Silver ADDY – Sales Promotion – Cooke and Helms – Atypic
  11. Silver ADDY – Sales Promotion – Gigs-2-go tear-and-share flash drive packaging – BOLTgroup
  12. Silver ADDY – Sales Promotion – NoDa Brewing Company Coco Loco can – Saturday Brand Communications
  13. Silver ADDY – Sales Promotion – Lowe’s Porsch.com campaign – MODE
  14. Silver ADDY – Sales Promotion – Huber: iPad – Wray Ward
  15. Gold ADDY – Sales Promotion – Noax Technologies Industrial PCs video – Burke Communications, Inc.
  16. Gold ADDY – Sales Promotion – Harper Brushes “Doing It Right” from Wray Ward
  17. Silver ADDY – Collateral Material – WIX 75th Anniversary – Wray Ward
  18. Silver ADDY – Collateral Material – Griffin Glaze Calligraphy – Wray Ward
  19. Gold ADDY – Collateral Material – Palmetto Bluff, “The Bluff” Spring-Summer 2014 – HMH Agency
  20. Gold ADDY – Direct Marketing – Travel Postcards – Jack Henry and Associates
  21. Silver ADDY – Out-of-Home – Summer Brew – Orange Barrel Media
  22. Gold ADDY – Out of Home – Lucky Clay’s Fresh Vehicle Wrap – Burke Communications, Inc.
  23. Gold ADDY – Out of Home – Lowes Foods Rebrand Billboards – The Variable
  24. Silver ADDY – Non-Traditional Advertising – Hornets Purple Nets – BooneOakley
  25. Silver ADDY – Non-Traditional Advertising – Punchstone Foodhouse Guerilla – Centerfold Agency
  26. Silver ADDY – Consumer or Trade Publication – Lake James “Live Free” Ad Campaign – HMH Agency
  27. Gold ADDY – Digital Advertising, Microsites – Boar’s Head Cheese Board – MODE
  28. Silver ADDY – Digital Advertising, Websites – Carolina Ingredients – Atypic
  29. Silver ADDY – Digital Advertising, Websites – Mattr Website – MODE
  30. Silver ADDY – Digital Advertising, Websites – McColl Center for Art and Innovation – UNION
  31. Silver ADDY – Digital Advertising, Websites – Velux Why Skylights Website – Wray Ward
  32. Gold ADDY – Digital Advertising, Websites – Volvo Trucks Gear14 Website – Myjive
  33. Silver ADDY – Digital Advertising, Video – Comeback 60 second – BooneOakley
  34. Silver ADDY – Digital Advertising, Video – Milksplash “Boogers” – Tattoo Projects
  35. Silver ADDY – Digital Advertising, Video – Milksplash “Cereal” – Tattoo Projects
  36. Silver ADDY – Digital Advertising, Video – VELUX Behind the Scenes – Wray Ward
  37. Silver ADDY – Digital Advertising, Video – Gloster: Pepper Marsh – MODE
  38. Silver ADDY – Digital Advertising, Video – Mattr Video – MODE
  39. Silver ADDY – Digital Advertising, Video – Mack Masters Competition Teaser – Myjive
  40. Silver ADDY – Digital Advertising, Video – Britax: Coming Home – Wray Ward
  41. Gold ADDY – Digital Advertising, Video – Sunbrella: Future of Shade – Wray Ward
  42. Gold ADDY – Digital Advertising, Video – Stanley Furniture: Crestaire – MODE
  43. Gold ADDY – Digital Advertising, Video – Regal Boats Lifestyle Video – Myjive
  44. Gold ADDY – Digital Advertising, Video – Volvo Trucks Gear14 Video – Myjive
  45. Silver ADDY – Digital Advertising, Campaign – MilkSplash Campaign – Tattoo Projects
  46. Silver ADDY – Elements of Advertising – DC Brawlers logo – Centerfold Agency
  47. Silver ADDY – Elements of Advertising – Mack Trucks Brand Photography for photography color – Myjive
  48. Silver ADDY – Elements of Advertising – Punchstone Foodhouse Identity logo – Centerfold Agency
  49. Silver ADDY – Elements of Advertising – Palmetto Bluff Website Photography – Mythic
  50. Silver ADDY – Elements of Advertising – Imagine Music for animation or special effects – Wondersmith
  51. Silver ADDY – Elements of Advertising – Lucky Clays Fresh Video for cinematography – Burke Communications, Inc.
  52. Silver ADDY – Elements of Advertising – AWD Lineup for cinematography – Wondersmith
  53. Gold ADDY – Elements of Advertising – Imagine Planets for animation or special effects – Wondersmith
  54. Gold ADDY – Elements of Advertising – Dealer Trust for cinematography – Wondersmith
  55. Gold ADDY – Elements of Advertising – Imagine Planets for cinematography – Wondersmith
  56. Gold ADDY – Elements of Advertising – NoDa Brewing Company Website for responsive design – Saturday Brand Communications
  57. Silver – Integrated Campaigns – 2014 Cabarrus County Fair Integrated Campaign – Centerfold Agency
  58. Gold ADDY – Integrated Campaigns – Lowes Foods Rebrand – The Variable
  59. Gold ADDY – Integrated Campaigns – Volvo Trucks Gear14 Campaign – Myjive
  60. Silver ADDY – Public Service – Onslow Memorial Hospital “Prostate” radio spot – Saturday Brand Communications
  61. Gold ADDY – Public Service – Erase Child Hunger out-of-home – Adams Outdoor Advertising
  62. Silver ADDY – Advertising Industry, Self-Promotion – Centerfold Agency website – Centerfold Agency
  63. Silver ADDY – Advertising Industry, Self-Promotion – UNION website – UNION
  64. Gold ADDY – Advertising Industry, Self- Promotion – Wondersmith website – Wondersmith
  65. Silver ADDY – Television – North State Imagine Campaign – Wondersmith
  66. Silver ADDY – Television – Sheetz “1-Up” campaign – Tattoo Projects
  67. Silver ADDY – Television – Victory “Inside” – Tattoo Projects
  68. Silver ADDY – Television – Sheetz “Do No Wrong” – Tattoo Projects
  69. Silver ADDY – Television – Dealer Trust – Wondersmith
  70. Silver ADDY – Television – Britax: Everyday Adventure – Wray Ward
  71. Gold ADDY – Television – Cheeky’s Campaign – BooneOakley
  72. Gold ADDY – Television – Imagine Planets – Wondersmith
  73. Student Best of Show – CLT Music Revival – Kyle Toukatly from UNC-Charlotte
  74. Student Silver ADDY – Visual Elements of Advertising – Reading Magic #2 photo – Tyler Neal from Central Piedmont Community College
  75. Student Silver ADDY – Visual Elements of Advertising – Healing Arts Club logo –Nicholas Conley from Wingate University
  76. Student Silver ADDY – Collateral Material – CLT Music Revival Poster series – Kyle Toukatly from UNC-Charlotte
  77. Student Gold ADDY – Television – Pulse App commercial – Clay Boan from UNC-Charlotte
  78. Student Silver ADDY – Integrated Consumer Campaigns – Reform Now – Lue Vang from UNC-Charlotte
  79. Student Silver ADDY – Integrated Consumer Campaigns – Pulse – Clay Boan from UNC-Charlotte
  80. Student Gold ADDY – Integrated Consumer Campaigns – CLT Music Revival – Kyle Toukatly from UNC-Charlotte
  81. Student Gold ADDY – Integrated Consumer Campaigns – Green Thumbs Farmers Market – Jessica Bains from UNC-Charlotte

This story was originally published March 9, 2015 at 12:50 AM with the headline "Cheers: Local ad agencies celebrate creativity at 2015 Addys."

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