Around Town

What are these Charlotte Nextdoor emails? Creepy or should I join?

The Story

Nextdoor is a private social network for neighborhoods. The site is growing in Charlotte – chances are that either you or one of your neighbors has joined the site.

The Facts

– Site membership in Charlotte has increased 223% over the last year.

– More than 430 Charlotte neighborhoods have launched Nextdoor websites, representing nearly 70% of the city’s neighborhoods.

– Nextdoor is headquartered in San Francisco, CA and has raised over $100mil in funding rounds. It currently has no revenue.

– Breakdown of conversations on Nextdoor: 11% events, 22% civic issues, 20% crime and safety, 14% classifieds, 26% recommendations, 7% other.

– Example discussion topics on Nextdoor are local events, school activities, babysitter recommendations, crime, lost pet, etc.

– Verifying your address is not easy (thus accurate). For example, they mailed me a postcard and I input a code into the site.

Quotes

“Charlotte joins Durham County as the second law enforcement agency in North Carolina to adopt Nextdoor and joins other progressive cities like Dallas, Denver and San Diego that understand the powerful role technology plays in creating safer, stronger cities.” Jen, Nextdoor Communication Manager

“I love Nextdoor, it keeps me in touch with my neighbors, and my hood. Also a great place to buy and sell random used items.” – NoDa Nextdoor user.

C5’s Take

Great idea. Lots of funding. Site/apps are terrific. Nextdoor has the classic chicken/egg issue and the utility you’ll get out of it here in Charlotte depends on how many neighbors are on board. For example, there are vibrant Nextdoor communities in NoDa, but not in Myers Park. It’s free and worth registering. Personally, I rarely go to the site, but I do check it if hyperlocal things are going on in my neighborhood. Oh, and they give $25 Amazon gift cards for signing your neighbors up.

A look at the interface I see when I login to my Nextdoor account:

Nextdoor selwyn
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