Around Town

Coke Is It - for the Hornets

The Story

The Hornets and Coca Cola have inked another long-term sponsorship deal.

The Facts

– Coke will continue to push Sprite at Hornets games

– Industry experts say the deal is probably worth $1.5 million a year, and is likely for at least 10 years.

– Under this new agreement, Coke has exclusive rights for energy drinks.

– Look for a renovation of the Sprite Zone at Time Warner Arena.

The Quotes

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C5’s Take

The Hornets rebranding campaign apparently led to Coke’s multi-million dollar renewal. Too bad it hasn’t sparked a winning season. Interestingly, the other major sports in uptown — Panthers and Knights — are Team Pepsi.

Photo: David T. Foster, III / Charlotte Observer

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