The Hornets and Coca Cola have inked another long-term sponsorship deal.
– Coke will continue to push Sprite at Hornets games
– Industry experts say the deal is probably worth $1.5 million a year, and is likely for at least 10 years.
– Under this new agreement, Coke has exclusive rights for energy drinks.
– Look for a renovation of the Sprite Zone at Time Warner Arena.
— NBA Sneakers (@NBA_Sneakers) December 15, 2014
Coke, Charlotte Hornets team up for new deal: Before Gatorade and Michael Jordan teamed up in 1991, the basket… http://t.co/LRUqy7hstG
— Erik Spanberg (@CBJspanberg) December 15, 2014
The Hornets rebranding campaign apparently led to Coke’s multi-million dollar renewal. Too bad it hasn’t sparked a winning season. Interestingly, the other major sports in uptown — Panthers and Knights — are Team Pepsi.
Photo: David T. Foster, III / Charlotte Observer