Coke Is It - for the Hornets
The Story
The Hornets and Coca Cola have inked another long-term sponsorship deal.
The Facts
– Coke will continue to push Sprite at Hornets games
– Industry experts say the deal is probably worth $1.5 million a year, and is likely for at least 10 years.
– Under this new agreement, Coke has exclusive rights for energy drinks.
– Look for a renovation of the Sprite Zone at Time Warner Arena.
The Quotes
Coke, Charlotte Hornets team up for new deal: Charlotte Hornets logos will be on Coke and … http://t.co/tswdSiCFLN #Charlotte #Bobcats
— NBA Sneakers (@NBA_Sneakers) December 15, 2014
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Coke, Charlotte Hornets team up for new deal: Before Gatorade and Michael Jordan teamed up in 1991, the basket… http://t.co/LRUqy7hstG
— Erik Spanberg (@CBJspanberg) December 15, 2014
C5’s Take
The Hornets rebranding campaign apparently led to Coke’s multi-million dollar renewal. Too bad it hasn’t sparked a winning season. Interestingly, the other major sports in uptown — Panthers and Knights — are Team Pepsi.
Photo: David T. Foster, III / Charlotte Observer
This story was originally published December 16, 2014 at 12:47 AM with the headline "Coke Is It - for the Hornets."