Retail and Development

Everything you need to know about Whataburger’s NC plans — and what to eat

Ezra Bonilla, 9, enjoys his burger as his brothers, Alex Bonilla, 7, left, and Benjamin Bonilla, 10, eat at Whataburger during the grand opening of the Irmo, SC, location on Sept. 9, 2024.
Ezra Bonilla, 9, enjoys his burger as his brothers, Alex Bonilla, 7, left, and Benjamin Bonilla, 10, eat at Whataburger during the grand opening of the Irmo, SC, location on Sept. 9, 2024. tglantz@thestate.com

Few restaurant brands — if any — have captured the attention of the Carolinas that Whataburger has before its locations have even broken ground. And in North Carolina, the openings are now so close that we can almost taste its fan-favorite Spicy Ketchup.

While the Texas-based hamburger chain entered the South Carolina market to great fanfare in 2024, North Carolina’s time has come in 2025, with at least eight restaurants set to open. (OK, technically, one of those is in South Carolina’s Indian Land community, but it’s in the restaurant’s Charlotte market.)

CharlotteFive chatted with Whataburger CEO Debbie Stroud — who lived in North Carolina for 16 years — to help you get ready with all the need-to-know information on the restaurant and its food before its arrival. Here’s what we found out:

Whataburger 101

Let’s start at the beginning, with a few of the Whataburger basics:

  • Whataburger got its start in Texas as a Corpus Christi hamburger stand in 1950, so the restaurant is celebrating its 75th anniversary this year.
  • It’s open 24 hours, and burgers are always available. Breakfast is served from 11 p.m.-11 a.m.
  • Each Whataburger is made to order with what Stroud calls “ranch-to-restaurant” all-American beef that’s fresh and hasn’t been frozen. (A new processing plant in Atlanta was built to support the new Southeast region stores coming on board.) Tomatoes, lettuce and onions are all cut fresh daily in store, too.
  • A standard Whataburger comes with tomato, lettuce, pickles, diced onions and mustard on a 5” bun.

Whataburger’s No. 1 is a 5-ounce burger on a 5” bun, with lettuce, tomato, pickle, onion and mustard.
Whataburger’s No. 1 is a 5-ounce burger on a 5” bun, with lettuce, tomato, pickle, onion and mustard. Whataburger
  • The entire menu is customizable. You can choose a smaller bun, Texas Toast or remove it altogether for no charge. Other sauce options include ketchup, mayo, creamy peppercorn and honey BBQ. And for an additional charge, toppings such as bacon, grilled onions, jalapenos and avocado are available.

[WHAT ABOUT THAT OTHER BURGER PLACE? NC’s What-A-Burger vs. Texas’ Whataburger: We break down the differences, look at history.]

Where to start

“We love talking to our customers about our food, which I know might slow down the drive through or our interaction with you at the front counter a bit. But particularly when we’re opening up in new markets, we want to talk with you about what you like,” Stroud said.

“We start to cook it and craft it when you order it,” she explained. “We encourage our customers to explore all of the different flavors that we might have.”

If you’re a burger person, “starting with the No. 1 with cheese is always great place to go,” she said.

If you prefer chicken: “My first question will be is, ‘Would you like spicy chicken?’ Because our spicy chicken is amazing. If you’re like, ‘Nope, I’m going to go for healthy,’ then we start with our grilled chicken sandwich.”

Whataburger’s grilled chicken sandwich comes with tomato, leaf lettuce and WhataSauce.
Whataburger’s grilled chicken sandwich comes with tomato, leaf lettuce and WhataSauce. Whataburger

“You can customize from there. We have a saying: It’s just like you like it,” she added.

Whataburger menu favorites

Stroud said she has eaten her way through the entire menu “to taste the flavors.”

Once you’ve tried the basics, here are a few of Stroud’s favorites to consider:

  • “Yeah, so in the moment when I need the comfort food, I immediately go to our Patty Melt: Texas Toast, creamy peppercorn sauce, grilled onions, gooey, melty cheese. It is an all-time favorite for a really good reason. “

    Whataburger’s Patty Melt.
    Whataburger’s Patty Melt. Jody Horton
  • “My other favorite is a sweet and spicy bacon burger. I like to get that in junior size, personally, but that’s one that, with some onion rings, is regularly on my saved meal list.” That one comes with two beef patties, bacon, grilled onions, two cheeses and mustard, topped with Sweet & Spicy Pepper Sauce.

Whataburger breakfast

Whataburger’s breakfast menu includes biscuits, bowls, pancakes, taquitos and even a breakfast burger topped with bacon, egg and cheese, plus Hash Brown Sticks and Creamy Pepper Sauce.

Whataburger’s Jalapeño Cheddar Biscuit with sausage.
Whataburger’s Jalapeño Cheddar Biscuit with sausage. Nicole Truly

Stroud’s go-to, though? The Breakfast on a Bun Ranchero Bob.

“Ranchero Bob is breakfast on a bun. And the ranchero part of it is that when we crack the egg, we put jalapenos in the cracked egg as it cooks with a little bit of pico sauce. It’s fantastic.

“You can choose bacon or sausage — I’m a sausage fan, myself. I have our Whataburger sausage at home in my fridge from the grocery store.”

Whataburger’s Ranchero Bob is on the breakfast menu.
Whataburger’s Ranchero Bob is on the breakfast menu. Whataburger

Take note: While we don’t have HEB stores in North Carolina to enjoy Whataburger’s sausage at home, some Whataburger products are available at Walmart stores and via shipping, including its Fancy Ketchup, Spicy Ketchup and Patty Melt Sauce. Sauces and Whataburger pancake mix are also available online via its Whatastore, along with other merchandise.

So, when will the restaurants open?

As of January, the company expects to open these locations on this timeline, construction delays not withstanding:

Southern Bacon Double Whatameal at Whatburger.
Southern Bacon Double Whatameal at Whatburger. Nicole Truly

There’s a Whataburger food truck

You could potentially preview Whataburger before its arrival with its food truck, which made an appearance at the Hickory location’s groundbreaking this week.

Details on dates and locations for the food truck’s North Carolina tour this spring are still in the works, but the most important thing to know is to expect long lines. Whataburger’s superfans will show up in force once the news is out.

Whataburger President and CEO Debbie Stroud peeks out of the Whataburger food truck at the Hickory restaurant’s groundbreaking celebration.
Whataburger President and CEO Debbie Stroud peeks out of the Whataburger food truck at the Hickory restaurant’s groundbreaking celebration. Whataburger

What about other North Carolina locations?

At some point, restaurants will be coming to the Raleigh area, as well. Look for those locations in 2026, Stroud told CharlotteFive.

Whataburger is in the planning and construction phase of several restaurants across North Carolina.
Whataburger is in the planning and construction phase of several restaurants across North Carolina. Whataburger

Whataburger in the community

With roots in the Raleigh area, Stroud considers North Carolina home — and she plans to bring Whataburger’s focus on community to the state along with its expansion here.

“North Carolina holds a really special place in my heart. I lived in North Carolina for a total of 16 years, so it’s where my husband and I raised our three daughters. So it’s incredibly special to me in that way — 16 years up and down the highways to the mountains and to the beaches. It’s really, you know — it’s home,” she said.

“We’re not coming to sell you another burger. What we first really want to be part of the community,” Stroud said, noting the devastation of Hurricane Helene led Whataburger to become a Concert for Carolina sponsor.

”And that’s who we are. ... And you know, in that customer experience around our food, we want to be part of the communities and give back.”

[CONCERT FOR CAROLINA review: A little rain can’t stop 82,000 fans from showing a whole lotta love for NC]

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Heidi Finley
The Charlotte Observer
Heidi Finley is a writer and editor for CharlotteFive and the Charlotte Observer. Outside of work, you will most likely find her in the suburbs driving kids around, volunteering and indulging in foodie pursuits. Support my work with a digital subscription
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