Food and Drink

Reigning Doughnuts is hosting a free taste testing — you’ve been training for this.

Reigning Doughnuts operates out of a walk-up window on East 35th Street that once served as a supply closet for Growler’s Pourhouse.
Reigning Doughnuts operates out of a walk-up window on East 35th Street that once served as a supply closet for Growler’s Pourhouse.

Mark your calendar for Friday, Nov. 15 at 10:30 a.m. if you like doughnuts — you’re going to want to keep that time free. Maybe pencil in a nap for after.

Before it releases new flavors, the Reigning Doughnuts crew typically gets together to judge the lineup before it gets released to happy customers. Now, for the first time, the tiny doughnut shop is opening up these tastings to the public. You’ll be sampling doughnuts that will be on the shop’s menu starting in December. We feel some holiday cheer coming on.

Reigning Doughnuts is a doughnut shop operated out of a walk-up window at the corner of 35th and North Davidson streets. It is owned by Jamie Brown and Jeff Tonidandel, a powerhouse couple that also owns Growler’s Pourhouse, Crepe Cellar and Haberdish in NoDa and the soon-to-be-opened Supperland in Plaza Midwood.

You’ll be tasting flavors similar to and possibly including Apple Pie, Dark Chocolate Pretzel, Pomegranate, Cheesecake with Berry Compote, Brown told CharlotteFive. Disclaimer: These flavors are not set in stone and subject to change.

“We’ve never done a tasting where we’ve invited the public, but we have so much fun doing these internal doughnut tastings, and we figured we’d share the love,” Brown said.

The team has involved the public in other ways, with guests offering suggestions for seasonal flavors, she said. “For example, we often do social media reach out to poll our followers on their favorite seasonal options, then we’ll run that top item one additional week. It’s fun, and I think people like to be involved in helping to craft the flavors.”

This taste testing is a new experiment for the team. “We have no idea what to expect November 15, but the good thing is that our doughnut machine can make those hot bites pretty fast,” Brown said. “We are just going to staff up that morning and see what happens. It will be great for our team to get firsthand feedback because one or two of these items will likely end up on our weekly flavor schedule.”

The event will be held at Growler’s Pourhouse, 3120 North Davidson St. If you want to go, RSVP by commenting here.

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