Food and Drink

New bar and lounge opens, with floor-to-ceiling windows overlooking uptown Charlotte

401 Social’s line of craft cocktails ranges from $13-$15.
401 Social’s line of craft cocktails ranges from $13-$15. 401 Social

401 Social is now open on the ground floor of the Embassy Suites by Hilton Charlotte Uptown, serving craft cocktails, handhelds, shareables and salads.

The 5,500-square-foot bar and lounge — featuring a patio overlooking the NASCAR Hall of Fame — is near the Blue Line light rail and across the street from the Charlotte Convention Center. 401 Social will be open nightly from 5-11 p.m., with food service starting at 7 p.m. Guests can enjoy live music from 7-10 p.m. on Fridays.

401 Social offers three salads: Greek ($13), House Caesar ($15) and the 401 Social Salad with mixed greens, pickled red onions, cherry tomatoes, cucumbers, croutons and ranch or balsamic dressing ($10).
401 Social offers three salads: Greek ($13), House Caesar ($15) and the 401 Social Salad with mixed greens, pickled red onions, cherry tomatoes, cucumbers, croutons and ranch or balsamic dressing ($10). 401 Social

The food: The menu is stacked with approachable salads, flatbreads and shareables, such as Rosemary & Garlic Fries, 401 Wings and Hummus & Pita. Entrees include Mediterranean Crusted Salmon, Greek Roasted Chicken and a Tuscan Burger, and you can finish out your meal with a sweet treat such as Lemon Pound Cake with semifreddo sauce and fresh berries or Tuxedo Cake with rich chocolate mousse and white chocolate filling.

401 Social’s lineup of shareable flatbreads includes its Cheese and Pepperoni ($17), Margherita ($15), Herb Chicken ($17) and Calabrese with robust marinara, Italian sausage, roasted peppers, onions and spinach ($17).
401 Social’s lineup of shareable flatbreads includes its Cheese and Pepperoni ($17), Margherita ($15), Herb Chicken ($17) and Calabrese with robust marinara, Italian sausage, roasted peppers, onions and spinach ($17). 401 Social

The drinks: 401 Social’s specialty cocktails include the Peach 75, a riff on the classic French 75; a Charred Jalapeno Margarita made with Tequila Blanco, chipotle and cilantro; and the Queen City Spritzer with vodka, lime juice, basil and ginger ale. Rotating taps include local craft beer from Sycamore Brewing, Triple C, NoDa Brewing and OMB.

401 Social’s line of craft cocktails ranges from $13-$15.
401 Social’s line of craft cocktails ranges from $13-$15. 401 Social

The atmosphere: The open space features plush banquettes, plus high-top and table seating with views of 20-foot tall artwork and 45-foot floor-to-ceiling glass windows. 401 Social can hold 180 people between the bar, lounge and outdoor patio.

401 Social’s interior seating benefits from floor-to-ceiling windows.
401 Social’s interior seating benefits from floor-to-ceiling windows. 401 Social

“We have refreshed and rebranded this striking space to host business and leisure travelers, as well as locals,” Sheri Erhart, executive vice president of CMC Hotels, said in a statement. “401 Social will appeal to those who want to meet up after work or enjoy a fun night out. It’s also the perfect gathering place for those who want to enjoy a quick bite or pre- or post-event cocktail.”

The Embassy Suites by Hilton Charlotte Uptown opened in 2017 and is co-owned by CMC Hotels and BPR Properties, both of which are North Carolina-based and family-owned.

401 Social

Location: Embassy Suites by Hilton Charlotte Uptown, 401 E M.L.K. Jr Blvd, Charlotte, NC 28202

Menu

Cuisine: American

Instagram: @401social

This story was originally published May 11, 2023 at 9:37 AM.

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Heidi Finley
The Charlotte Observer
Heidi Finley is a writer and editor for CharlotteFive and the Charlotte Observer. Outside of work, you will most likely find her in the suburbs driving kids around, volunteering and indulging in foodie pursuits. Support my work with a digital subscription
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