A tiny space for sweet treats in NoDa is swapping doughnuts for deli sandwiches
Change is coming this spring to a familiar space in NoDa.
The tiny sweet treat shop Reigning Doughnuts — tucked in what used to be a storage closet at Growlers Pourhouse at the corner of 35th and North Davidson streets — is closing Sunday, Feb. 15.
But the Tonidandel-Brown Restaurant Group isn’t giving up on the space that’s served fresh doughnuts since December 2018. Instead, it’s opening a micro-deli.
“We have loved operating this little shop, and we are so grateful to our team who have put in so much time, energy, and positivity to make this walk up window such a special place to enjoy,” co-owner Jeff Tonidandel said in a news release.
“Closing a business is never an easy decision. But we’re seeing a lot of different trends the last few years and moving into 2026, we’ve decided this is the best course of action for our team.”
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In April, Olivelli Deli will move into the 82-square-foot space served by a walk-up window on 35th Street. The menu will include a tightly curated selection of six or seven deli sandwiches, plus appetizer-style snacks, chips and soft serve ice cream.
Outdoor picnic tables will be an option for al fresco dining, and delivery through third-party services will be available.
“We’re in the process of curating meats and cheeses, and our team has been working up a delicious homemade Kaiser roll as well,” Tonidandel said in the release.
Reigning Doughnuts
Location: 3120 N. Davidson Street Charlotte, NC 28205
Cuisine: Doughnuts
Instagram: @reigningdoughnuts
