Small Business: Turning Different by Design Hair Salon into the ultimate pampering experience

LaMonica Cuthbertson opened Different by Design Hair Salon four years ago when she was just 25 years old. A graduate of Winston-Salem State University and a native Charlottean, she is a tenacious business women. At her Aveda and muticultural focused salon located in the University area, she and her staff specialize in natural hair care, relaxed hair and designer cuts for men and women.

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C5’s Entrepreneur Series continues with an interview with Cuthbertson:

Why is Charlotte a good place to start a business?

Charlotte is a wonderful place to start a new business because there are many different cultures of people that navigate here, which is a huge plus for my company. When starting a business in Charlotte, you have to have a variety of services to cater to the diversity that’s within the city, which is what we do.

We can maintain curls, create vibrant colors and give a Brazilian blow out.


Who has been your biggest influence?

My biggest influence is my husband Julian. Being a business owner is a tough job. There are days that I want to throw in the towel, and he is there to encourage and pick me back up.


My responsibilities and day-to-day operations can become extremely overwhelming. I need a cheerleader in my corner to remind me of the passion, love, and dedication I had when I started the business.

How do you begin each day?

I am not a very structured person, so my days begin differently every day.

One thing I do that is the same every day is wake up and give thanks to God for another day. I might start the day out with a workout first or a leisurely breakfast at the table. Some days it is breakfast on my way to the salon. Other days, I get to the salon super early just to get administrative work done with no interruptions.

What do you see in your future?

In the near future, I see having two more salons in the Charlotte area.

Our salon is too different not to spread all around Charlotte. Every time you step foot in Different by Design Hair Salon, you’ll receive the ultimate pampering experience. We have a variety of “Moments of Wellness” that are complimentary and inclusive of your hair care services. From our Neck and Shoulder Massages, Hand Relief Treatments, and/or our Deep Therapeutic Scalp Massage, you’ll never forget where you got your hair done.

Where do you go in Charlotte when you need to chill?

When I need to chill, I love going to JV Nails in the University area. Relaxing and unwinding is key, and that is my favorite place to do that.

Photo: LaMonica Cuthbertson