This Charlotte native creates viral videos for BuzzFeed

I’m naturally curious, so when I saw this BuzzFeed video I had a lot of questions.

In the video, Jordan Imbrey, a Jr. Producer at BuzzFeed, meets his “soulmate” who is also from south Charlotte.

The details about Carmel Middle School and growing up on the same streets weren’t made up. Turns out Imbrey is a Charlotte native.

The video, posted on BuzzFeed Yellow’s YouTube channel on March 12, has more than 570,000 views. While that number sounds impressive, it has more than 3 million views, 60,000 likes and close to 20,000 shares on BuzzFeed’s Facebook page.


In high school, Imbrey spent much of his time making videos with Eric Ugland, who is now a cinematographer in Los Angeles. The duo’s live action superhero comedy series, “Airborne,” premiered at the EpiCentre Theaters. Fun fact: The series included Charlotte Observer film critic, Lawrence Toppman, as a cast member.

Imbrey graduated from UNC Chapel Hill in 2014 with a degree in Communications – Media Production and a minor in Writing for the Screen and Stage. He also earned a Certificate in Documentary Studies from Duke University through the prestigious Robertson Scholars Leadership Program.

Now, he is responsible for producing six videos for BuzzFeed every month. That means he writes, directs, shoots and edits all of his own videos.

Screen Shot 2016-01-25 at 2.18.26 PM

“Sometimes I’m directing a dramatic breakup scene,” Imbrey said via email. “Other times, I’m hiring a frog handler and asking everyone I know if they have connections to any real-life princesses.”

Sometimes he even tries random food like stinky cheese for the sake of the internet.

While moving to California from North Carolina was a big adjustment, Imbrey said the two aren’t that different — they’re both coastal states with artistic people. Imbrey also noted that people from both states are very vocal about certain local food establishments — In-N-Out and Bojangles’.

Imbrey’s go-to Bojangles’ order is a Cajun Filet Biscuit combo with seasoned fries. He has never tried anything else.

As for his opinion of the West Coast staple:

“Are (In-N-Out’s) burgers pretty damn good and pretty cheap? Yes. But so are lots of burgers,” he said. “Do I crave it sometimes? Also, yes. But I crave a lot of things.”

Imbrey’s family still lives in Charlotte. When he visits he likes to go to hometown favorites like Luisa’s Brick Oven Pizzeria, where he played with balls of raw dough while waiting for his food growing up.

If you want to know what Imbrey has been watching on the internet recently, here’s a video compilation of zoo animals trying to get their paws on young children.

You can follow Imbrey’s BuzzFeed Facebook page for updates on his videos.

Photos: Courtesy of Jordan Imbrey