For the husband and wife team behind Gravity Magazine, nothing makes life more enjoyable than being able to connect with friends and the community over a few craft beers. Kerrie and Jason Boys have a long-standing love for craft beer, graphic design and publishing.
Back in the early 1990s, craft beer in Charlotte was mainly celebrated through homebrew clubs that would meet and talk about all things brewing. Jason started homebrewing in order to have access to the delicious craft beer he and his wife enjoyed so much.
“Once craft beer became available in Charlotte, we started frequenting breweries and craft beer hotspots,” says Kerrie. “The one thing we both noticed were the stories that needed to be told.”
With their common background in design and publishing, coupled with their love of Charlotte and craft beer, the couple created Gravity Magazine.
As they approach their one-year anniversary in September, Kerrie says, “The response has been awesome. We have our magazine in 300 locations within the Charlotte area and that wouldn’t be possible without support from our readers, Charlotte-area breweries, and the greater Charlotte community.”
Making a magazine is incredibly challenging. Gravity Magazine is self-funded and prints 12,000-15,000 issues per run to meet demand — that’s a lot of magazines. With long hours and the stress of running a business, the road they’re paving with Gravity hasn’t always been easy.
“We’re trying to find the best balance between what works for our advertisers, readers, and the magazine,” says Jason, “but the biggest challenge has been garnering support from some members of the Charlotte beer community. There’s a barrier there because we’re not beer experts, we’re just two people who love beer, Charlotte, and publishing.”
They’re entertaining a change in frequency and have their sights set on amping up their web presence. They partnered with Brewpublik to get issues out to their subscribers.
“Gravity is about reaching people all over the greater Charlotte metro area and introducing them to the award-winning craft beer that is coming out of Charlotte breweries,” Kerrie said.
Added Jason, “Charlotte craft beer can be found in so many public locations, like stadiums, but if people aren’t familiar with these brands, they’re less likely to try it. We hope to educate people and inspire them to experience craft beer in a way that they previously wouldn’t have.”
Photos: Taylor Slaughter