How two sisters are making bridal parties feel both sexy and cute on the big day
There’s a quote from the movie “Crazy, Stupid, Love” about a woman being “the perfect combination of sexy and cute.” And that’s exactly how sisters Lauren Robertson and Brooke Bauer want brides and bridesmaids to feel on a wedding day.
“We always thought that was the best description for a girl,” said Robinson, 29.
Cute and conservative, but just sexy enough.
That’s why she and her sister, who grew up together in Charlotte, launched their side-hustle this year. Their company is called Reverie & Bauer, and they’re selling trendy, over-sized t-shirts that women in a bridal party can wear while they get their hair and makeup done. Not to mention while they sip mimosas.
“I love it when girls feel sexy, if girls are exuding confidence,” Robertson said, adding that no pants are necessary and the shirts open in the back so women can change into gowns without messing up their hair and makeup.
The two main products on their website have been t-shirts featuring the phrases “Makeup & Mimosas” and “No Pants are the Best Pants.” Both products sell for $28. Reverie & Bauer plans to move toward customizable options for their shirts, as well.
While the sisters have supplied shirts to 11 weddings this year, both are still focused on their full-time jobs. Robertson is a sales rep at the staffing company Automation Personnel Services and formerly worked as a planner in the wedding industry, while Bauer, 26, is in technology consulting with Capgemini.
They created space in their schedules for their side hustle because, Robertson said, “My sister and I have always wanted to do something together.”
Hence their choice to infuse their family name “Bauer” into their company title. They added the French word “reverie,” meaning “daydream.”
“Your wedding day is kind of like a big daydream,” said Robertson, who previously worked as a planner in the wedding industry.
She repeatedly heard brides asking if there was something to get ready in besides robes and button-up shirts.
“It can get a little boring, you want something different,” said Robertson. (She herself wore robes she didn’t love for her wedding day.)
While Bauer operates as the business mind in the partnership, Robertson handles the creative flair. She orders white t-shirts, gets the shirts printed with phrases at Freeman Screen Printers, then cuts the t-shirt backs and sews on bias tape, velcro and detail.
“We have just been enjoying seeing the pictures of actual girls wearing them on their wedding day,” Robertson said. “And actually being a part of that special day is such a big deal.”
Reverie & Bauer
Contact: via email at reverieandbauerllc@gmail.com or via direct message on Instagram, @reverieandbauer.
This story was originally published November 27, 2017 at 12:00 AM.