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Cam Newton smells like a powerful viking ship, now you can too

The Story 

Last night, Panthers QB1 Cam Newton introduced his new fragrance at Belk in SouthPark: Drakkar Essence. The crowd at Belk went crazy.

The Facts

– Who better than the chiseled Cam-Man and his full-wattage smile to pitch a fragrance described as “woody … (with) spearmint, lavender, and sage … (and a) warm and vibrant base of dry woods, musk, and tonka bean?” Retail price: $48.

-Add another endorsement to the Newton’s extensive lineup, which includes Beats, Gatorade, Under Armour and Carolinas Healthcare. What makes this one different is the social media campaign Drakkar is using to reach Millenials.

Women’s Wear Daily reports that, according to industry experts, sales estimates for the first year are approximately $9mil.


“Does it smell like turf? Because unfortunately this year with that line and his injuries he has been smelling that a lot this year.” — commenter.

c5’s Take

First, we don’t know a lot of dudes who wear cologne, but maybe we hang with the wrong types. Second, we love that Drakkar is a viking war ship. Of course. Viking + tonka beans + musk + perfumer Michel Girard = watch out ladies.

Photo: David T. Foster, III / Charlotte Observer

Checkout these other photos from the launch event at Belk in Southpark.

Cam walks out to the crowd:

cam newton at belk cologne

Free trial bottle we received!

drakkar essence trial bottle

Cam at the table signing bottles of Drakkar Essence:

cam signing cologne