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Here’s what could replace Pfieffer University’s campus on Park Road

A new rendering for a planned apartment building on Park Road shows a six-story building with ground-floor retail and it looks … pretty much like every other apartment building going up around the city — short, boxy and shades of beige.


The building would replace Pfieffer University’s Charlotte campus on Park Road not far from Park Road Shopping Center, in an area that’s now being called Montford Park by some.

The building would have:

– 360 apartments.

– 17,000 square feet of shops, restaurants or office space.

– A parking deck.

– Swimming pool.

– Fitness center.

Charlotte City Council is set to hold a hearing on the plan March 21 and could vote the following month.

This area of town is kind of out of control. There are plans for 450 more apartments next door to this one, 260 units are going up across the street, and the finishing touches are going on 5115 Park Place (273 units) down the street.

In total, the four projects would bring 1,343 new apartments to a half-mile stretch of Park Road. That’s a lot. If you think all these new apartments are driving down rent, you’re wrong — Average rent continues to rise (it was $1,011 in February) and outpace wages.

Oh, and officials on Friday celebrated the topping out of the 43-story. 394-unit apartment building on top of the Mint Museum uptown.

If you build it, they will come … right?

Rendering: Genesis Studios