Saks Fifth Avenue is bringing the Fifth Avenue Club to hotels and resorts
Luxury retailer Saks Fifth Avenue in New York has announced plans to broaden its personal shopping and styling service to various upscale hospitality destinations throughout the United States.
The department store chain collaborated with illustrious luxury resort operators, including Marriott International and its luxury brands The Ritz-Carlton and St. Regis Hotels & Resorts, to bring the Fifth Avenue Club concept to life in private suites at the hotelier’s locations. These suites and shopping experiences were previously available at the retailer’s locations that carried the brand.
“This innovative new format allows us to expand Saks Fifth Avenue’s highly personalized service into new markets and deliver a one-of-a-kind shopping experience tailored to our client’s unique lifestyles,” the President of Saks Fifth Avenue stores, Larry Bruce, said according to Invision.
Personal shopping and styling appointments, in addition to unique events, trunk shows, and shoppable experiences, are now available in the new suites and open to the public and hotel guests alike. The Fifth Avenue Club has hired professional personal stylists in every area to give members carefully curated item selections in all categories, from apparel and accessories to footwear and fine jewelry.
Saks Fifth Avenue and Marriott recently commemorated the expansion of their clubs with a lavish dinner held on May 31 at The Ritz-Carlton, Laguna Niguel, in California. During the event, attendees were treated to an exclusive tour of the resort’s latest suite.
“The Ritz-Carlton, Laguna Niguel served as the perfect setting to celebrate the expansion of the Fifth Avenue Club and our longstanding relationship with Saks Fifth Avenue,” Tina Edmundson, President of Luxury for Marriott, said.
According to Edmundson, the luxury brand portfolio is pleased to include the Fifth Avenue Club among its select hotels and resorts. The brand is excited to offer guests and locals the unique and personalized experiences that both brands are renowned for.
Private, stand-alone styling suites at luxury hotels and resorts in the following cities and regions are part of the Fifth Avenue Club’s expansion: Charleston, SC; Deer Valley, UT; Honolulu, HI; Laguna Beach, CA; Maui, HI; Nantucket, MA; Napa Valley, CA; Nashville, TN; Orlando, FL.
Evie Blanco is a journalist with nearly a decade of experience born in the Dominican Republic and raised in Queens, New York. She is extremely well-versed in hip-hop music and culture and is always aware of its developments. Whether it’s the latest in pop culture, a fascinating foreign destination, a truly amazing new restaurant, or breaking news, she loves to write about it all. Evie can be reached at evieblanco@detourxp.com.
This story was originally published June 9, 2023 at 10:50 AM with the headline "Saks Fifth Avenue is bringing the Fifth Avenue Club to hotels and resorts."