Music & Nightlife

Uptown Amphitheatre gets a (long) new name

tjanes@charlotteobserver.com

In January, Charlotte’s N.C. Music Factory got a new name: AvidXchange Music Factory.

And on Wednesday, the entertainment and dining complex’s largest venue – a warm-weather live-music haven that accommodates up to 5,000 guests and hosts about 25 concerts a year – also received a new label: In 2016, music lovers can check out artists like Chris Stapleton, Ellie Goulding, Barenaked Ladies, the Steve Miller Band and more at the Charlotte Metro Credit Union Amphitheatre.

It had simply been the Uptown Amphitheatre for the past two summers.

The name may not exactly roll off the tongue, but it’s great exposure for the member-owned financial co-op.

“When you’re a credit union in a banking town, it’s all about aweareness,” said Bob Bruns, CEO at Charlotte Metro Credit Union. “If you look around Charlotte, there’s apartment buildings going up everywhere. ... That tells me there are young people flocking to Charlotte, and what better venue than live music to capture those people and make them aware that they can belong to a credit union?”

The Music Factory’s amphitheater last had a sponsorship relationship in 2013, when it was partners with Time Warner Cable. It has been open since 2009.

The Charlotte Metro Credit Union Amphitheatre – owned by the Music Factory but operated by Live Nation – kicks off its season on April 22, when Grammy Award winners Alabama Shakes are scheduled to perform.

For a full schedule, click here.

Janes: 704-358-5897;

Twitter: @theodenjanes

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