Avett Brothers will be all over TV to promote new album

Buzz has been building for the Avett Brothers’ “True Sadness” since last summer. Next Friday – on June 24 – it finally drops.

And to promote the release of the North Carolina folk-rock quartet’s first album of new music in almost three years, the band will make a string of high-profile television appearances.

Multi-instrumentalist siblings Seth and Scott Avett and long-running members Bob Crawford (bassist) and Joe Kwon (cellist) will perform on NBC’s “The Tonight Show Starring Jimmy Fallon” on June 24; on NBC’s “TODAY” show on June 27; and on CBS’s “This Morning” on July 2. The “TODAY” appearance will also include a sit-down interview.

In addition, NPR will stream the Avett Brothers’ “True Sadness” beginning at midnight Monday and through Thursday as part of the syndicator’s “First Listen” feature (via this link).

The album has the band reuniting with superproducer Rick Rubin, who has now worked on four consecutive albums with the Avett Brothers – including: “I and Love and You” (2009), “The Carpenter” (2012) and “Magpie and the Dandelion” (2013).

The first single, “Ain’t No Man,” can be heard here:

Scott, 39, and Seth, 35, grew up on their father’s farm in Mount Pleasant, outside of Concord. Since the band’s first EP in 2000, the Avett Brothers have gone from playing coffeehouses to headlining arenas and receiving a 2013 Grammy Award nomination.

This summer, the closest they’ll get to Charlotte is a show at Appalachian State University in Boone on Sept. 8.

On Oct. 20, they’ll be inducted into the North Carolina Music Hall of Fame during a ceremony at the Gem Theatre in Kannapolis, though there’s been no official word yet on whether they will be able to attend...

This story was originally published June 17, 2016 at 3:34 PM with the headline "Avett Brothers will be all over TV to promote new album."