Amazon Just Announced Its Summer Beauty Event — Here Are 25 Early Deals You Can Shop Now

Published Apr 21, 2025 11:26 am ET


closeup of feminine cosmetic products standing on vanity table, nail polish and face powder

Getty Images/Ilona Shorokhova

We might earn a commission if you make a purchase through one of the links. The McClatchy Commerce Content team, which is independent from our newsroom, oversees this content.

We may be in the middle of springtime, but Amazon has already started rolling out its summer plans. This morning, the online retail giant announced its third annual Summer Beauty Event, a two-week sale which will bring exclusive discounts on must-have items across the beauty, wellness and personal care departments. It kicks off on April 28 and runs through May 11 (which happens to be Mother’s Day!).

While the sale hasn’t officially started yet, there are still plenty of savings you can scoop up right now. We took a virtual stroll down Amazon’s aisles and found over two dozen items that are already discounted up to 48% ahead of the event. Read on to find our top 25 early deals and to learn everything we know so far about the annual beauty sale.

Best Makeup Deals

  1. iMethod 2-in-1 Eyebrow Pen, $9.99 (33% off)
  2. TFIT Multi-Use Pot Concealer, $9.80 (30% off)
  3. MagicMinerals AirBrush Foundation, $14.99 (25% off)
  4. Ogee Face Stick Crystal Collection Trio, $91.80 (20% off)
  5. Honest Beauty 2-in-1 Extreme Length Clean Mascara, $15.99 (20% off)

Best Hair Care Deals

  1. L’ANGE HAIR Le Ceramique 1-Pass Flat Iron, $39.49 (43% off)
  2. Wavytalk 5-in-1 Blow Dryer Brush Set, $49.98 (41% off)
  3. Anne Betty Ionic Hair Dryer with Diffuser, $29.99 (40% off)
  4. Luseta B-Complex Shampoo & Conditioner Set, $24.49 (30% off)
  5. Kitsch Satin Heatless Hair Curler Set, $12.99 (19% off)

Best Skincare Deals

  1. ELISHINE Light Based Face-Neck Massager, $27.99 (44% off)
  2. CeraVe Skin Renewing Night Cream, $14.49, (34% off)
  3. Grace & Stella Under Eye Masks, $21.95 (24% off)
  4. COSRX Snail Mucin 96% Power Repairing Essence, $19.59 (22% off)
  5. SeoulCeuticals 20% Vitamin C Hyaluronic Acid Serum, $15.98 (20% off)

Best Personal Care Deals

  1. G5S Smart Electric Toothbrush, $31.90 (36% off)
  2. Botanic Hearth Organic Jojoba Oil for Skin, Hair and Nails, $12.99 (32% off)
  3. EACHY Large Capacity Travel Makeup Bag, $20.39 (30% off)
  4. Ditoi Disposable Clean Face Towels, $9.49 (27% off)
  5. Risina 2-in-1 Bikini Trimmer, $24.98 (17% off)

Best Wellness Deals

  1. NOW Foods D-Mannose Urinary Support Supplement, $16.49 (48% off)
  2. Beauty Complex Collagen Peptides Supplement, $23.99 (31% off)
  3. Qunol Minerals Extra Strength Magnesium Capsules, $14.84 (26% off)
  4. Seven Minerals Organic Aloe Vera Gel, $19.95 (20% off)
  5. Physician’s Choice Probiotics, $23.97 (18% off)

What is Amazon’s Summer Beauty Event?

Amazon’s Summer Beauty Event is an annual sale that brings exclusive discounts on products across the beauty, wellness and personal care departments. You’ll find everything from skincare products to hair tools included in the sale, and it’s a great opportunity to stock up on last-minute Mother’s Day gifts, as well.

When is Amazon’s Summer Beauty Event?

It begins on Monday, April 28, and runs until midnight (PT) on Sunday, May 11.

What will be on sale during the Summer Beauty Event?

As of this moment, we don’t know exactly what all will be included in the sale event. However, we can expect to see deals on some top beauty brands, such as Clinique, Kiehl’s, Tarte and Armani Beauty. (And plenty more!)

Kayleigh Drake

Kayleigh Drake

Author McClatchy Commerce

Kayleigh Drake is a Commerce Content Editor at McClatchy. She’s based in Birmingham, Alabama, and holds a bachelor’s degree in communications from the University of Alabama at Birmingham. Kayleigh has written and edited content for numerous publications, with a particular focus on the food, kitchen, home and lifestyle verticals. When she’s not fulfilling her editorial duties, she loves record shopping, playing guitar, baking and buying entirely too many plants.

Abby Kass

Abby Kass

Editor McClatchy Commerce

Abby Kass is a Commerce Content Editor at McClatchy covering kids/babies, pets, beauty, and more. With more than seven years experience writing and editing shopping content, Abby has a strong understanding of how important commerce content really is and its important value to readers. She loves browsing online and finding innovative, unique, and just down-right cool products. Before McClatchy, Abby started her career working for Parents Magazine where she fell in love with writing about products. She then spent six years at BuzzFeed falling deeper into the shopping world writing more than 1,500 product roundups and reviews. She sees shopping as a sport and has worked hard at mastering it in order to help make people’s lives easier as they find cool and useful products.