These last-minute Valentine’s Day gifts are all under $30

Published Feb 10, 2025 7:33 am ET


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composite photo of affordable last minute Valentine's Day gifts
Graphic by Lauryn Jiles; photos Amazon

February is a short month as it is. And with it being Black History Month, plus the big game Sunday and Valentine’s Day coming up, it’s safe to say that there’s a lot going on this month. So much so that some of us haven’t even had time to buy a Valentine’s Day gift or book dinner reservations. If you’re one of those people, and if you’re looking for something affordable that your Valentine or Galentine will enjoy, we’ve compiled a list of 12 last-minute Valentine’s Day gifts to show your love and affection.

From beauty to fashion to home, these are some of the best gifts you can find on Amazon for under $30. And if you’re a Prime member, they’ll arrive by Feb. 13!

  1. This e.l.f. blush stick is the perfect gift for any beauty lover and makes a great addition to a Valentine’s Day beauty basket. It’s a number one best seller on Amazon and provides a vibrant and shimmery shade.

>> Buy the e.l.f. Monochromatic Stick for $4 (20% off) on Amazon

  1. For the beauty lovers who need to restock their primer, this two-pack of e.l.f. Power Grip Primer creates a dewy and smooth finish.

>> Buy the 2-Pack e.l.f. Power Grip Primer for $20 on Amazon

  1. Shopping for the man in your life? He’ll love this Philips Norelco 13-piece grooming kit, which comes with multiple trimming attachments that allow for sharp and precise lines.

>> Buy the Philips Norelco Multi Groomer 13-Piece Kit for $19.96 on Amazon

  1. The beauty buffs in your life will love this Laneige lip sleeping mask. There are several yummy flavors to choose from, all of which deliver long-lasting moisture.

>> Buy the Laniege Lip Sleeping Mask for $24 on Amazon

  1. Gift your favorite skincare aficionado this Grace & Stella Weekend Reset Kit, which includes a berry lip mask, eye patches, a hyaluronic acid serum, rosewater spray and a Dead Sea mud mask.

>> Buy the Grace & Stella Weekend Reset Kit for $21.95 (27% off) on Amazon

  1. Roses are the key to the heart, and we love this buildable LEGO bundle of roses, which also comes with an adorable hedgehog picnic date LEGO set. It’s a fun gift for couples who love to craft together.

>> Buy the Bundle of LEGO Roses + Lego Hedgehog Picnic Date Set for $21.99 (21% off) on Amazon

  1. The chefs in your life will love sautéing, braising and baking their favorite foods in this Paris Hilton heart-shaped cast iron pot.

>> Buy the Paris Hilton Enameled Cast Iron Dutch Oven Heart-Shaped Pot for $27.99 (20% off) on Amazon

  1. Collectors and kids at heart will love this adorable mystery pack of Squishmallow plush toys to add to their collection. (Plus, it’s on sale for over 40% off right now!)

>> Buy the Squishmallows Plush Mystery Pack for $22.99 (41% off) on Amazon

  1. These heart-shaped gold dangle earrings can be styled with a Valentine’s date night dress, a red and pink sweater or a cute skirt.

>> Buy the Women’s Heart Gold Dangle Earrings for $13.99 on Amazon

  1. This comfy, oversized bow knit sweater can be paired with pants or a red or pink skirt for a cozy-chic Valentine look.

>> Buy the Women Bow Knit Sweater for $29.99 on Amazon

  1. Make sure those lashes are always on point with this Maybelline Lash Sensational Sky High Mascara. It only takes one to two coats for full, long lashes and it doesn’t flake or smudge.

>> Buy the Maybelline Lash Sensational Sky High Mascara for $8.32 (36% off) on Amazon

  1. For those that are always on the go, gift them this portable pink mini blender so they can enjoy tasty smoothies while heading to work, class or the gym.

>> Buy the Hamilton Beach Portable Blender for $19.99 on Amazon

Lauryn Jiles

Lauryn Jiles

Author McClatchy Commerce

Lauryn Jiles is a Content Commerce Assistant at McClatchy. She is based in South Carolina and graduated from the University of South Carolina with a bachelor’s degree in Journalism. Lauryn has written for numerous brands and is well-versed in the fashion, beauty, health, and lifestyle verticals. She enjoys yoga, coffee, fashion museums, sushi, and traveling.

Kayleigh Drake

Kayleigh Drake

Editor McClatchy Commerce

Kayleigh Drake is a Commerce Content Editor at McClatchy. She’s based in Birmingham, Alabama, and holds a bachelor’s degree in communications from the University of Alabama at Birmingham. Kayleigh has written and edited content for numerous publications, with a particular focus on the food, kitchen, home and lifestyle verticals. When she’s not fulfilling her editorial duties, she loves record shopping, playing guitar, baking and buying entirely too many plants.