Reese’s Ruled Easter in 2025. Here’s the State-by-State Breakdown of Most Popular Candy
DoorDash delivery data from Easter 2025 paints a detailed picture of what Americans actually put in their baskets. The national winner: Reese’s Pieces claimed the No. 1 spot. According to DoorDash, the appeal comes down to format — a festive treat that’s easy to hide during egg hunts, simple to share and just as easy to enjoy solo.
But the nationwide ranking only tells part of the story. State-by-state data, a tightening Peeps color war and a surge in DIY basket building all point to shifts in how Americans approach the holiday.
Reese’s Peanut Butter Bunnies Won 35 states
When DoorDash broke the data down by state, the peanut butter empire grew even larger. Reese’s Peanut Butter Bunnies hopped into the top spot in 35 states, including California, New York, Texas and Florida. The bigger bite of the classic chocolate-peanut-butter combo was the clear favorite in Easter baskets across the country.
Seven more states preferred a different Reese’s product: the candy-coated crunch of the Reese’s Pieces Peanut Butter Easter Candy Gift Bag. Alaska, Vermont and Wisconsin were among that group.
The chocolate-and-peanut-butter combination dominated Halloween and proved just as popular again this spring, according to DoorDash. Between the Bunnies and the Pieces bags, Reese’s varieties claimed 42 of 50 states.
A Few States Broke From the Pack
The eight states that didn’t pick Reese’s tell a more textured story.
Kinder Joy Eggs cracked the top spot in four: Colorado, Maine, Washington and Wyoming. Three states went tangy — Delaware, Hawaii and Virginia all preferred Haribo Sour Easter Grass over classic chocolate options.
New Mexico stood alone, crowning the Lindt Dark Chocolate Gold Bunny as its top pick.
Those outlier preferences are small in number but suggest that sour candy and premium chocolate are carving out real footholds during a holiday season traditionally dominated by milk chocolate and peanut butter.
The Peeps Color War Is Tighter Than You Think
Yellow marshmallow chicks still lead the pack, taking the top Peeps spot in 18 states including Arizona, Colorado, Michigan, Texas and Washington. The classic color holds its ground.
Blue is closing the gap fast. Blue Peeps rose to the top in 16 states, including California, Florida, Virginia and Wyoming. DoorDash flagged blue as “the ‘it’ color of the season,” and the numbers back that up. A two-state margin between first and second is razor-thin for a product category where yellow has long been the default.
Lavender Peeps rounded out the pastel picture, with nine states preferring the softer spring shade. Delaware, Hawaii and Pennsylvania were among them. America’s Peeps preferences have gone full pastel, according to the data.
Where the Real Shifts Are
Peanut butter and chocolate remain the default American candy preference across holidays. That part is predictable. Reese’s dominance may feel like a foregone conclusion to anyone who watched the brand sweep Halloween too.
The more telling signals sit at the margins. Haribo, Lindt and Kinder each picked off individual states with products that don’t fit the milk-chocolate-and-peanut-butter mold. Blue is breathing down yellow’s neck in the Peeps race. And the basket itself has become a creative project for parents, not just a vessel for candy.
The edges of the data — where sour gummies and dark chocolate bunnies and egg-shaped surprises show up — are where the consumer behavior shifts are taking shape.
This article was created by content specialists using various tools, including AI.
