Wake Forest Baptist extends land-buying spree in Greensboro with $6 million purchase
Atrium Health Wake Forest Baptist has purchased a 27-acre property in Greensboro for $5.98 million.
The medical center was the buyer of the undeveloped property at 90 Wolfetrail Road. The site is tucked next to a South Elm-Eugene off-ramp.
The seller is Triad Village Holdings LLC, an affiliate of multi-family residential developer Mission Properties LLC of Charlotte. Mission is developing the Hamilton Reserve apartment complex in Greensboro.
Baptist officials could not be immediately reached for comment on the purchase.
Atrium and Baptist have been expanding rapidly into Cone Health's home market, including a projected Jan. 1, 2029, debut for the $262.8 million, 36-bed hospital on the 2909 Horse Pen Creek Road site.
For regulatory requirements, the 36 beds technically represent a campus of High Point Medical Center. The proposed Baptist-affiliated hospital would be located about 2.1 miles from Cone's MedCenter Greensboro facility.
Including a planned $163 million medical office building, Baptist has increased the capital investment for the planned Greensboro Medical Center to more than $426 million. Baptist will employ 152 when all operations are at capacity.
The first phase is an outpatient surgery center, a multispecialty medical office building, and a cancer center, scheduled to open later this year.
The 134,000-square-foot, five-story building will feature specialty clinics in cardiology, gastroenterology, general surgery and orthopedics. The facility will also offer imaging, pharmacy, physical therapy and other services.
In August, Wake Forest University Health Sciences paid $2.8 million to purchase an undeveloped 1.91-acre tract in northwest Greensboro, near its planned Greensboro Medical Center. The property is located at 4421 Jessup Grove Road.
In March, state health regulators gave conditional approval for Baptist to open two 24/7 freestanding emergency departments in Greensboro.
The planned emergency departments also would operate under the High Point Medical Center umbrella.
Construction on both is projected to begin by July 1. Both are projected to open by Jan. 1, 2028.
The planned emergency department at 3800 N. Church St., near the intersection of Lees Chapel Road, represents a $28.4 million project. Baptist paid $2.05 million for the property.
That facility would serve residents in 14 ZIP codes within a 15-minute drive, including Greensboro, Browns Summit, Gibsonville, McLeansville, Reidsville and Summerfield.
The planned $36.4 million freestanding emergency department at 4007 S. Elm-Eugene St. is near Interstate 85. Baptist had not purchased that property as of Wednesday.
The South Elm-Eugene facility would serve residents in 23 ZIP codes within a 15-minute drive, including Greensboro and areas in Archdale, Randleman and Sophia in Randolph County.
Each facility would feature eight exam rooms, two patient observation rooms, a CT scanner, a separate fixed and a mobile X-ray unit, two mobile ultrasound units, emergency laboratory and pharmacy services, and family waiting areas.
"Both facilities will be open around the clock and will provide the Greensboro community with immediate, high-quality and comprehensive emergency care, including imaging, lab and pharmacy services, closer to home," Baptist said in its applications.
Atrium is not alone in expanding in Greensboro.
In December 2024, Novant Health Inc. spent $16.5 million for 53 acres near Interstate 840 and U.S. 220.
The undeveloped properties are a 29.38-acre tract at 4319 Four Farms Road and an adjacent 24.04-acre tract at 4315 Willow Rock Lane.
The two Novant properties are located between Cone Health's MedCenter campus at 3518 Drawbridge Parkway and the planned $426 million Atrium Health Wake Forest Baptist campus at 2909 Horse Pen Creek Road.
Novant said in a statement that it "continually analyzes and seeks opportunities to ensure we can meet the future healthcare needs of the communities we serve. This includes investing in property, such as this purchase in Guilford County.
"At this time, we do not have detailed plans to share about the use of the land, but will update the community as details develop."
Novant's primary presence in the Greensboro healthcare market is a facility at 3515 W. Market St., as well as clinics at 1622 Highwoods Blvd. and 1941 New Garden Road.
"It looks like Novant is going to be asking for a competing hospital in anticipation of future patient growth along the beltway," said Zagros Madjd-Sadjadi, an economics professor at Winston-Salem State University.
"By grabbing the land now, they future-proof themselves from when the need arises, at a lower overall cost."
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