Celebrity protein brands: here’s why star-powered nutrition lines have become a recognized wellness trend

Celebrity protein brands have moved from novelty to a recognized corner of the wellness market, with stars from Khloé Kardashian to Mark Wahlberg selling their own snacks, shakes and supplements. Here’s what each brand actually offers.

What is Khloé Kardashian’s Khloud protein snack brand?

Khloud is Khloé Kardashian’s protein-focused snack line, built around Khloud Protein Popcorn and Khloud Protein Chips that each deliver 7 grams of protein per serving.

The popcorn uses milk protein isolate to boost the protein content of a classic snack. Flavors include White Cheddar, Sweet and Salty Kettle Corn, Olive Oil and Sea Salt, Cinnamon Roll, Truffle and White Cheddar, Dill Pickle, Birthday Cake and a Jalapeño Queso exclusive release. The chip lineup comes in Nacho, Sweet Heat and Buffalo.

Sabrina Choudhary with Food Network writes, “Like the popcorn, Khloud Protein Chips contain seven grams of protein per serving. For context, the Institute of Medicine recommends that adults eat 50 to 175 grams of protein per day, based on a number of factors including age, body weight and exercise. (Most Americans already consume enough protein.)”

What protein products does Venus Williams sell through Happy Viking?

Happy Viking is Venus Williams’ plant-based protein brand, with a flagship shake that delivers 30 grams of protein and 10 grams of fiber per serving.

According to Happy Viking, “The brand’s flagship superfood protein and meal replacement powders are built around a ‘30/10 rule,’ meaning they deliver 30g of plant-based protein (from pea and brown rice sources) and 10g of fiber per serving. They also include over 100 superfoods, vitamins, probiotics, and DHA-Omega 3s designed for muscle recovery, brain health, and immunity.”

The protein sources are pea and brown rice, and the powders are positioned around muscle recovery, brain health and immunity.

What are MOSH protein bars and who founded the brand?

MOSH is a protein bar line co-founded by Maria Shriver and her son Patrick Schwarzenegger, marketed with a brain-health focus rather than a standard muscle or recovery angle.

The brand positions its products around ingredients linked to cognitive health. MOSH Core Protein Bar flavors include Peanut Butter Chocolate Crunch, which is Maria Shriver’s favorite, along with Peanut Butter Crunch, Chocolate Brownie Crunch, Cookie Dough Crunch, Blueberry Almond Crunch, Lemon White Chocolate Crunch, Birthday Cake and Cookies and Cream.

The MOSH High Protein line delivers 20 grams of protein per bar and comes in Peanut Butter Cup, Chocolate Sea Salt and Oatmeal Chocolate Chip.

What is Mel Robbins’ PureGenius Protein shot?

PureGenius Protein is a ready-to-drink protein shot co-founded by Mel Robbins, packaged as a shelf-stable 3.38 fluid ounce bottle with 100 calories, zero sugar and zero fat.

According to the brand, “Pure Genius Protein shots are 100 calories, zero sugar, zero fat, shelf-stable, and gluten-free, with no artificial flavors or sweeteners. It has a surprising, fruit-forward flavor, zero chalkiness, and tastes just like drinking juice. Co-founded by Mel Robbins, Pure Genius Protein is designed to make getting high-quality protein on the go more convenient and accessible for real life.”

The brand adds that 92% of the calories come from protein. Flavors include Blueberry Lemonade, Strawberry Guava, Watermelon Berry, Lemon Lime and Pineapple, the original launch flavor.

What protein supplements does Mark Wahlberg’s Performance Inspired sell?

Performance Inspired Nutrition, co-founded by Mark Wahlberg and Tom Dowd, sells whey protein powder with 25 grams of protein per serving. The lineup also includes protein bars, pre-workout formulas, creatine and post-workout recovery products.

According to the brand’s website, Wahlberg and Dowd first connected over their shared passion for health and fitness, then bonded over frustration with supplements they saw as “packed with artificial sweeteners, fillers, and synthetic ingredients.” They launched Performance Inspired as a company “committed to clean, effective nutritional supplements that are designed to help you meet your health and fitness goals.”

The whey protein is positioned as a clean-label option, part of what the founders describe as a push to cut fillers and synthetic ingredients from the sports nutrition category.

What did Zac Efron launch with Kodiak Cakes?

Zac Efron partnered with Kodiak Cakes as chief brand officer in 2022 and recently launched their Apple Brown Sugar Pecan Oatmeal, an instant oatmeal that delivers 14 grams of protein per packet.

According to PR Newswire, the oatmeal is packed with chia seeds, pumpkin seeds and cranberry seeds, plus prebiotic fiber. Each box comes with six packets that can be prepared with hot water or microwaved.

In a press release cited by Allrecipes reporter Bailey Fink, Efron said his goal “was to create an oatmeal that’s really delicious, and really good for you” with less sugar and more nutritious ingredients. He also said Kodiak agreed to donate a portion of every sale toward wildlife preservation, a cause he called important to him.

This article was created by content specialists using various tools, including AI.