Doritos Shakes Up Its Dinamita Chip Line With a Big Upgrade
Big changes are coming to Dinamita, a popular Doritos spinoff.
The rolled tortilla chip-style snack is known for its bold flavor variations, high crunch factor and vibrant spices, but some of its brand offerings are about to look a whole lot different as the PepsiCo Foods brand embraces a "simply naked" version of the snack.
The food and beverage giant has been on quite the health-focused kick lately, offering a new protein-packed version of Doritos, launching its first original prebiotic soft drink, not to mention last year's acquisition of the cult-favorite "better-for-you" soda brand, Poppi. Now, following the "disruptive" November 2025 debut of Simply NKD Doritos and Cheetos comes the new Doritos Dinamita Simply NKD Chile Limón.
Doritos Dinamita to Join the New Simply NKD Chip Line
As the line's name implies, the new Simply NKD Dinamita takes the iconic rolled chip that fans know and love for its "layered heat-filled flavor experience," and strips it of all artificial dyes and flavors.
Related: PepsiCo Foods Puts ‘Bold Twist' on Classic Chips With New Flavor Swap Line
According to the brand, this particular variation is the same as the original Dinamita of the same name and balances "zesty lime with a spicy kick" for the "perfect combo of chili and citrus" without the finger-staining added colors. It was not immediately clear what the company is using in place of artificial dyes or flavors (if anything) or if the Simply NKD category would grow to include other Dinamita flavors.
Aside from the lack of artificial additives, the only other difference between the first-ever Simply NKD Dinamita and the original chips is the packaging, which swaps the classic neon hues for a plainer look with high visual contrast.
"Dinamita Simply NKD Chile Limón was developed for snack lovers who want it all – a bold, layered flavor experience made without any artificial dyes or flavors," Jess Spaulding, vice president of marketing at PepsiCo Foods U.S., explained in a statement. "Building on the momentum of our Doritos and Cheetos Simply NKD launches, this innovation shows how we can continue expanding fan-favorite brands to revolutionize the snack aisle."
Doritos Dinamita Simply NKD Chile Limón is expected to hit shelves nationwide on June 22 in two sizes: 3.25-ounce and 10.75-ounce bags (prices may vary). Find it wherever you shop the rest of the Simply NKD line.
Next: Little Debbie Fans Say This Rumored Creme Pie Flavor Should've Dropped ‘Forever Ago'
Copyright 2026 The Arena Group, Inc. All Rights Reserved
This story was originally published June 17, 2026 at 9:01 AM.