Ben & Jerry's Debuts New Razz Up! Limited Batch Flavor Just in Time For National Ice Cream Month
Ben & Jerry's has always found a way to deliver incredible ice cream flavors to nationwide consumers.
Now, the iconic ice cream brand has once again managed to catch lightning in a bottle in the form of their new Razz Up!, a limited batch ice cream flavor unlike any other the company has yet to release.
According to a new press release shared by the brand, Razz Up! specifically features a base of black raspberry ice cream with generous swirls of raspberry and rich fudge chunk pieces.
Available in over 200 Ben & Jerry's Scoop Shops right now, pint versions of the new ice cream will soon arrive in grocery store aisles across the country.
Interestingly, the new limited batch flavor also serves as a key aspect of Ben & Jerry's recently launched Razz Up! social campaign. As part of the campaign, Ben & Jerry's is helping raise awareness against authoritarianism, encouraging voters to head to their local polling stations for the 2026 midterm elections.
"Ben & Jerry's has long advocated for civil liberties and a strong and inclusive democracy; these values are central to who we are. The authoritarian playbook is taking hold across the country. That is not acceptable, and we're ready to resist." said Carleen Pickard, Ben & Jerry's Global Social Mission Director.
"Razz Up! is what Ben & Jerry's does best; use the power of ice cream to bring people together and turn concern into action," Pickard continued. "This election season, we know our fans, and all eligible voters, will Razz Up! with us to use the power of their vote."
Beginning in August, Ben & Jerry's will begin traveling around the country to areas "most impacted by voter suppression, engaging with the community to register voters, make voting plans, and equipping eligible voters with the tools they need to raise their voice, all while bringing the party."
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This story was originally published July 16, 2026 at 9:20 AM.