Ever watch a 100-meter track and field sprint race?
The winner isn’t the runner who’s accelerating the most at the finish; no, it’s the one who’s decelerating the least.
Well, a similar phenomenon has happened with baby boomers and the aging process.
By taking our health seriously, boomers are primed to live longer – and, more important, better – than any other generation in history.
Those of us between ages 50 and 70 are redefining what being “middle-aged” looks and feels like.
We can afford to; boomers have more disposable income than any other age group.
Eighty-three percent of us say we exercise.
Of women 45 and up, 65 percent say they’re happier than they’ve ever been.
Of course, we’re wise enough now to understand that life isn’t a sprint, it’s a marathon.
And that’s why we’re prepared to be as fresh, vital and energetic at mile 26 as we were when the starter’s gun was fired.
Yes, as the following statistics demonstrate, for boomers, aging is no sweat at all.
▪ There are currently more than 100 million adults in the U.S. older than 50.
▪ Boomers are the Internet’s largest constituency, making up more than 30 percent of the United States’ 200 million-plus online users.
▪ 65 percent of women 45 and older consider themselves to be happier now than they have ever been.
▪ 2.7 million boomers belong to a health club.
▪ Boomer and senior consumers were responsible for 66 percent of all expenditures in the home improvement market in 2011.
▪ The 50-plus population has $2.4 trillion in annual income, which accounts for 42 percent of all the after-tax income in the U.S.
▪ 80 percent of boomers intend to keep working beyond age 65.
▪ Since Jan. 1, 2011 – and daily for the next 20 years – 10,000 Americans turn 65.
▪ The U.S. market for anti-aging products is approximately $114 billion.
▪ Around 80 percent of all Botox procedures are done on boomers.
▪ Around 90 percent of all cosmetic eyelid procedures are done on boomers.