Where Stars Get Their Glow-Ups: Celebrity Beauty Tourism Destinations in 2026
Beauty tourism is having a moment, with celebrities openly sharing trips built around facials, injectables and wellness retreats from Seoul to Dubai. Here’s where stars like Kim Kardashian, Gwyneth Paltrow, Rachel Brosnahan and Eva Longoria travel for their most-talked-about beauty treatments.
What Is Beauty Tourism and Why Are Celebrities Driving the Trend?
Beauty tourism refers to traveling internationally for cosmetic or aesthetic procedures rather than receiving them locally, with treatments ranging from skincare and injectables to surgical enhancements like rhinoplasty and body contouring.
The practice has become a major global travel trend as more people — including A-list celebrities — fly abroad specifically for aesthetic care, from facials and Botox to regenerative therapies and full cosmetic procedures. Popular destinations include South Korea, Italy, Dubai and California wellness retreats, where patients seek specialist expertise, privacy and treatments they believe are more advanced or exclusive than what they can access at home.
While South Korea and Turkey are among the most recognized beauty tourism hubs, the United States is also a destination for international patients seeking highly specialized care. Dr. Benjamin Caughlin, a facial plastic surgeon at Impressions Face and Body in Chicago, told BeautyCon: “I have a significant population of patients from western Europe, including Spain, Ireland, Italy, and Greece. People are willing to travel for a super-specialist.”
Experts say the country matters less than the clinic itself. Safety depends heavily on choosing the right doctor, understanding credentials and researching reviews and recommendations before booking treatment abroad.
Celebrities have helped drive visibility around the trend by openly sharing trips centered around beauty treatments and wellness retreats, often documenting the experiences for millions of followers on social media. The result is a steady stream of attention on a handful of high-end clinics and resorts that have become destinations in their own right — places where the appeal is as much about discretion and exclusivity as it is about the procedures themselves.
For more information: The Rise of Beauty Tourism: 5 Best Countries for Glass Skin, Facials and Hair Transplants
Where Did Kim Kardashian Go for Beauty Treatments in South Korea?
Kim Kardashian visited Hoan Clinic in Seoul, South Korea, in August 2025 for advanced aesthetic treatments, documenting the trip on social media alongside sister Khloé Kardashian and friends.
Located in the Hannam-dong area of Seoul, Hoan Clinic is known for combining functional medicine, regenerative stem cell treatments and lifting procedures with private, high-end dermatology and wellness care. The dermatology and wellness center blends functional and aesthetic medicine to offer treatments designed to enhance natural features rather than dramatically alter them.
Kim documented the visit on Instagram after traveling with Khloé Kardashian, La La Anthony and friends, captioning the post: “#TheThingsWeDo 🇰🇷”
While she did not confirm every treatment she received, visible steps in her posts included the application of topical anesthesia, blood extraction from her arm and a cooling, hydrating facial mask. Beauty fans and reality TV viewers have been quick to try to decode her chosen procedures through her Instagram album.
Her trip put a spotlight on Seoul’s reputation as one of the world’s leading beauty tourism destinations and on the kind of private, multistep aesthetic protocols celebrities are increasingly traveling overseas to access.
Where Does Gwyneth Paltrow Go for Beauty Treatments in Italy?
Gwyneth Paltrow is closely associated with Palazzo Fiuggi in Italy, a luxury wellness retreat known for restorative treatments and science-backed longevity programs, which she has partnered with through her brand Goop.
Palazzo Fiuggi has become a hub for celebrities seeking immersive wellness stays that blend medical-grade aesthetics with retreat-style luxury. Dr. Barbara Sturm, an aesthetic doctor known for non-surgical anti-aging treatments, also works with Palazzo Fiuggi to offer exclusive, science-backed restorative wellness experiences.
Dr. Sturm is widely recognized for pioneering the “vampire facial,” which became a cult-favorite celebrity treatment. According to her website, her client list includes Kim Kardashian, Gwyneth Paltrow, Hailey Bieber, Paris Hilton and Emma Roberts.
In 2014, Dr. Sturm launched her cruelty-free skincare line, Molecular Cosmetics. Her most sought-after products — including the Super Anti-Aging Serum, Hyaluronic Ampoules and Glow Drops — are widely used by celebrity clients and have become staples of high-end aesthetic routines.
The partnership between Dr. Sturm and Palazzo Fiuggi has helped position the Italian retreat as a destination for travelers who want longevity-focused medical care alongside the spa, nutrition and recovery programs the property is known for. For celebrities like Paltrow, the appeal lies in combining vacation, wellness reset and access to a small group of specialists in one trip — a model that has become central to how beauty tourism is marketed at the highest end of the industry.
Why Do Celebrities Visit The Ranch in California?
Rachel Brosnahan has publicly shared her experience at The Ranch in California, one of the best-known celebrity wellness retreats, which is focused on fitness, recovery and reset-style luxury wellness stays rather than cosmetic procedures alone.
She told Women’s Health in July 2025: “I had the opportunity to go to The Ranch in California, 7 days of hiking and vegan food and it was pretty magical.”
The Ranch is known for immersive programs centered around hiking, plant-based meals, structured wellness routines and physical reset experiences. It has become especially popular among celebrities seeking intensive wellness retreats with privacy, offering a contrast to the more clinical, treatment-focused destinations that dominate beauty tourism elsewhere.
While clinics in Seoul and Dubai emphasize injectables and skin treatments, retreats like The Ranch appeal to celebrities who want a fuller reset — combining exercise, nutrition and recovery in a setting designed to feel removed from daily life. For stars who guard their privacy, the model offers something many high-end city clinics cannot: days of structured downtime away from cameras and crowds.
The retreat’s popularity also reflects how the definition of beauty tourism is expanding. For many travelers and celebrities, the trip is no longer just about a single procedure but about a broader wellness experience tied to how they look, feel and recover. That shift has helped places like The Ranch sit alongside dermatology clinics and aesthetic medicine practices in the conversation about where celebrities go to invest in their appearance.
Where Does Eva Longoria Go for Beauty Treatments in Dubai?
Eva Longoria travels to Lucia Clinic in Dubai for beauty treatments, where she sees founder Dr. Radmila Lukian for injectables, lasers and other anti-aging procedures.
Lucia Clinic is a celebrity-favorite beauty destination known for injectables, filler, Botox, CoolSculpting and non-invasive anti-aging treatments. The clinic highlights testimonials from celebrities including Lindsay Lohan, Naomi Campbell and Eva Longoria on its website.
In a TikTok posted by Lukian in 2024, Longoria said: “I come to Dubai just to see Radmila and the amazing staff at Lucia Clinic.”
She added: “I don’t mind aging, I just want to age well. And so if there’s a machine, a laser, a lotion, a potion, she has it and I’m gonna use it. I can’t even list all the things that I get done here because you’re like a magic genie.”
The clinic has become known for combining high-end aesthetic treatments with destination beauty travel, particularly for international celebrity clients seeking privacy and repeat visits. Its mix of non-invasive procedures and concierge-style care fits the profile that draws stars to clinics abroad: specialist expertise, discretion and a one-stop menu of treatments that can be scheduled around a short trip.
For celebrities like Longoria, the appeal is less about a single procedure and more about an ongoing relationship with a trusted doctor — even if that means boarding a long-haul flight to keep it. That dynamic is increasingly central to beauty tourism at the celebrity level, where clients return to the same providers in Seoul, Italy or Dubai year after year rather than searching for the closest option at home.
This article was created by content specialists using various tools, including AI.
