Put Greenville’s Euphoria on your festival menu

Euphoria is staged at various locations in Greenville, S.C.
Euphoria is staged at various locations in Greenville, S.C. Euphoria Festival

Follow the road to the lovely, foodie-centric city of Greenville, S.C., for some of the most memorable food, wine, and music experiences in the nation. This year is the 10th anniversary of the Euphoria Festival, named one of the “10 Southern Food Festivals You Need to Taste” by the Atlanta Journal-Constitution and praised in USA Today, Oprah magazine and the New York Times.

Greenville, a treat at any time of the year, is in the foothills of the Blue Ridge and an easy drive – less than two hours from Charlotte. Euphoria begins Thursday, Sept. 17 and runs through Sunday, Sept. 20.

The festival includes cooking demonstrations, wine seminars, food trucks, multicourse wine dinners and plenty of live music. Check out the full event schedule at

Back by popular demand will be Lambs ’n’ Clams, Songwriter’s Recipe, Traffic Jam, Tasting Showcase, Jazz Brunch and Taste of the South, which will feature more than 20 area chefs. The grand finale again this year will be the Sunday Supper in the downtown’s historic Wyche Pavilion with a feast prepared by 10 of Euphoria’s renowned local and visiting chefs.

Among guest chefs this year are Katie Button of Curate and Nightbell in Asheville; Scott Crawford of Standard Foods and Nash Tavern in Raleigh; Matthew Accarrino of SPQR in San Francisco; Steven Greene of The Umstead Hotel and Spa in Cary; John Fleer of Rhubarb in Asheville; Steven Satterfield of Miller Union in Atlanta; John Currence of City Grocery in Oxford, Miss.; David Guas of Bayou Bakery in New Orleans; Mike Davis of Terra in Columbia; Kevin Johnson of The Grocery and Frank Lee of Maverick Southern Kitchens, both in Charleston. Virginia’s Craig Rogers of Border Spring Farm and Travis Croxton of Rappahannock Oysters Co., as well as North Carolina’s Lionel Vatinet of La Farm Bakery will also play leading roles this year.

For its 10th anniversary, Euphoria is offering an amazing dining experience with three Michelin-starred chefs. The Coast to Coast dinner will feature chef Curtis Duffy, a three-star Michelin chef and owner of Grace in Chicago; David Kinch, two-star Michelin chef of Manresa in Los Gatos, Calif.; and Sean Gray, two-star Michelin chef of MomofukuKo, in New York. Master sommelier Fred Dexheimer will select the wines for each course. The dinner will be held at the sophisticated and luxurious Hotel Domestique.

The Michelin chefs will be on hand again at the first Kids in the Kitchen: Healthy Lunchtime Throwdown contest, in which they will serve as sous chefs. The contest is modeled after first lady Michelle Obama’s Healthy Lunchtime Challenge and Kids’ State Dinner, an annual event that advocates for healthy eating and healthy lifestyles for children across the nation.

Also new this year is Swanky & Sweet, which will highlight some of the best pastry chefs in America, including Eric Wolitzsky from Bravo’s “Top Chef Just Desserts” and Fifth Group Restaurants in Atlanta; Good Food Awards-winner Stacy Noland of Stacy’s Sweet Spot in Smith Mountain Lake, Va.; Dan and Jael Rattigan from Asheville’s French Broad Chocolates; and Jason Lemon of Charlotte’s Bonterra Dining & Wine Room.

Live musical performances are interspersed around culinary events, offering highlights and backdrop to the weekend’s festivities. Fans will delight to the return of festival co-founder, singer-songwriter, Edwin McCain, a Greenville native son. He brings with him Grammy-winning songwriters Tim Nichols and Marv Green to highlight Songwriter’s Recipe. Special guest Delfeayo Marsalis will play with Mark Rapp and his band at the Sunday Jazz Brunch.

Linger in Greenville to check out a few of the other reasons why it has become one of the most visited cities in the Southeast. Take a sunset stroll across the Reedy River on the Liberty Bridge, a 355-foot pedestrian suspension bridge that glows in the evening light and stretches above the river’s 60-foot waterfalls and the Falls Park gardens. Bike the Swamp Rabbit Trail, a rails-to-trails project that runs through downtown. Shop in a wide variety of retail shops and peruse the many art venues. Visit Heritage Green, home of four nationally recognized museums to soak up fine art, history and educational fun time with the kids.

You’ll quickly find yourself in Euphoria.


Euphoria is Sept. 17-20 in various locations in Greenville, S.C. Prices for ticketed seminars and events range from $35 to $350. Packages begin at $200. Advance tickets recommended. Details/tickets: