Business

Business bookshelf: Reads making the rounds

Top Sellers:

“Get Big Things Done: The Power of Connectional Intelligence”

By Erica Dhawan, Saj Nicole Joni

Palgrave Macmillan

“Work: My Search for a Life That Matters”

By Wes Moore

Speigel & Grau

“Zombie Loyalists: Using Great Service to Create Rabid Fans”

By Peter Shankman

St. Martin’s Press

▪ “Get Big Things Done: The Power of Connectional Intelligence” – Connectional intelligence is changing everything by creatively helping people enlist supporters and drive innovation. Can a hip-hop artist launch an international happiness movement? Or a scientist use virtual reality games to lower pain for burn victims? Each of these individuals is using connectional intelligence to become a power player to get big things done.

▪ “Work: My Search for a Life That Matters” – “Work” is the story of one young man's path to find his life’s purpose. Wes Moore graduated from a difficult childhood in the Bronx and Baltimore to an adult life as a combat officer in Afghanistan, a White House fellow in a time of wars abroad, and a Wall Street banker during the financial crisis. Moore shares the lessons he learned from people he met along the way.

▪ “Zombie Loyalists: Using Great Service to Create Rabid Fans” – “Zombie loyalists” are fervent fans that help companies increase their customer base, brand awareness and revenue. After all, why should you tell the world how amazing you are if your existing customers do it for you? They are ready to buy what you sell, respond to your email offers and demand that their friends to do the same. 800-CEO-READ

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