New tournament director named to oversee Wells Fargo Championship

Gary Sobba
Gary Sobba Courtesy of the Wells Fargo Championship

A new tournament director has been named to oversee the Wells Fargo Championship, held in the spring at Charlotte’s Quail Hollow Club.

Gary Sobba comes to Charlotte after serving as the executive director for business development at Learfield Sports in Dallas, according to a statement from the championship Tuesday. Before that, he was general manager of Tar Heel Sports Marketing at UNC-Chapel Hill for 15 years.

The appointment of Sobba comes weeks after the announcement that Pro Link Sports, a Florida sports marketing firm, was hired to manage the Wells Fargo Championship. Sobba will report to Hollis Cavner, the tournament’s executive director, and the board of Champions for Education, the event’s charitable arm.

Sobba will be responsible for overseeing day-to-day management of the tournament staff, relationships with fans, corporate partnerships and the title sponsorship with Wells Fargo, Cavner said.

“Gary has a very impressive record in negotiating sponsor agreements and increasing revenue, which will be one of his main responsibilities for the Wells Fargo Championship,” Cavner said.

The Wells Fargo Championship will be held at Quail Hollow Club April 30-May 6 in 2018, and April 29-May 5 in 2019.

Former tournament director Kym Hougham said in June that he was stepping down after 15 years of running the event. The PGA Tour event has been held at Charlotte’s Quail Hollow Club since 2003, except for this year when it relocated to Wilmington to make way for the PGA Championship. Staff writer Rick Rothacker contributed.