Business

Hundreds of homes for people of a certain age are coming to a town near Charlotte

Imagery site plan
Imagery site plan

Homebuilder Lennar is jumping in to the age-restricted housing market again in Charlotte, with a new development planned for people 55 and older in Gaston County.

The 293-acre community in Mount Holly is named Imagery. Located off Horsehoe Bend Beach Road on a peninsula on Mountain Island Lake, the community will include just under 480 houses, including some on the lakefront. The land is currently vacant and wooded.

Property records show Lennar Carolinas paid just under $20 million for the site, in a deal that closed at the end of August. The land is north of N.C. 16 and west of the Riverbend Steam Station power plant.

The houses will be open for pre-sale starting in fall of 2018, with sizes ranging from two to four bedrooms, and up to 4,000 square feet. Prices will start in the high-$200,000 range.

“As Charlotte continues to boom as one of America’s top housing markets, we can’t wait to introduce active adult and lake living,” said Mark Henninger, Lennar Charlotte’s division manager, in a statement. “Imagery is going to celebrate the art of adult living with a curated experience centered around safety, health and wellness in a beautiful setting.”

Amenities will include boat slips, tennis courts, pickleball, bocce, a pool, clubhouse and hiking trails. Artistic programs for residents include painting and pottery classes.

A number of builders have gotten into the “active adult” homebuilding market around Charlotte in recent years, including Trilogy Lake Norman, Cresswind Charlotte in Mint Hill and Tree Tops, another age-restricted community by Lennar in Lancaster, S.C.

Ely Portillo: 704-358-5041, @ESPortillo

  Comments