The Wells Fargo Championship is offering a new transportation option this year that will make pick-up and drop-off easier for Uber riders.
Tournament officials say a lot that’s walking distance to the main entrance of the Quail Hollow Club will be designated for individuals using Uber, taxis or limos traveling to and from the tournament. The lot is off Gleneagles Road, and no personal vehicles will be allowed.
Visitors will still be responsible for arranging their own transportation. Kym Hougham, executive director of the tournament, said the addition of the lot is response to many requests and the growing popularity of Uber.
“This is a new program and the reason we’re doing it is not only is spectator enhancement but it’s something people have been asking about it for a while,” he said.
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Hougham also said the growing number of young people attending the championship has helped fuel demand, too.
“It’s a market we want to attract. This is one way to do it,” Hougham added. “For a lot of people, this is a social event. It’s not just a golf tournament.”
Spectators can purchase wine and beer throughout the Quail Hollow golf course. There are also designated areas for the purchase of mixed drinks at Champions Park, Green Mile Village, Event Hill and All American Pub. No outside alcohol is allowed into tournament grounds, according to the tournament website.
Hougham said the south Charlotte event usually attracts around 180,000 visitors throughout the course of championship, which runs from May 11 through May 17.
Tournament visitors can request rides using the WFCGOLF vehicle view, and for every ride taken on that view, Uber, which began in Charlotte in fall 2013, will make a donation to the tournamant’s charity, Champions for Education. First time Uber users can use the promotional code WFCGOLF15 for a free first ride up to $20.
“We’re excited to be the Wells Fargo Championship’s choice provider for on-demand travel, helping folks get to and from the tournament safely and conveniently,” Arathi Mehrotra, general manager of Uber North Carolina, said in an email to the Observer. “With Uber making a donation to the tournament’s charity after every trip using our special vehicle view, riders can enjoy some great golf and feel good about giving back.”
Uber anticipates high demand during the tournament. When demand is high and the supply of available drivers is low, Uber implements “dynamic pricing” to encourage more drivers onto the road, and customers are prompted to accept the higher fare on the mobile app.
Uber has said in Charlotte, surge pricing has taken effect over St. Patrick’s Day, New Year’s, Halloween, and basketball tournaments like the NCAA and CIAA.