McDonald’s Hamburglar gets a makeover

McDonald’s has given the Hamburglar a fresh look as part of a new ad campaign.

In photos released by the fast-food company Wednesday, the Hamburglar is depicted as a man wearing a black trench coat and red tie (with a burger print, of course) over a striped black-and-white shirt. He’s also wearing a fedora and the familiar mask.

According to Mashable, the character will return to television for the first time since 2002 to pitch McDonald’s new Sirloin Third Pound Burger.

“We felt it was time to debut a new look for the Hamburglar after he’s been out of the public eye all these years,” McDonald’s Vice President of U.S. Marketing Joel Yashinsky told Mashable. “He’s had some time to grow up a bit and has been busy raising a family in the suburbs and his look has evolved over time.”

This story was originally published May 6, 2015 at 8:17 PM with the headline "McDonald’s Hamburglar gets a makeover."