Business

2 Charlotte women launch online fashion boutique

Lindsey Simmons and Kristin Moody, co-founders of Hidden Arrow, an online fashion boutique launched June 1
Lindsey Simmons and Kristin Moody, co-founders of Hidden Arrow, an online fashion boutique launched June 1 Hidden Arrow Instagram

Two Charlotte women on Monday launched a new online boutique specializing in trendy accessories and apparel like rompers and maxi dresses.

Lindsey Simmons and Kristin Moody, sorority sisters and fashion merchandising majors from Florida State, call Hidden Arrow an “online shopping experience for the free-spirited.”

The store offers items from both established brands and new designers at relatively low prices. Skorts and maxi skirts, for example, cost between $30 and $40.

“We like to call our boutique our closet because every piece is hand picked and something we have fallen in love with,” Simmons said in a statement.

According to the company, Simmons and Moody both spent time working in fashion in New York City after graduating from college.

The two have been friends for over a decade and originally bonded when they had to wear the same high school uniform, forcing them to showcase their style through accessories like shoes and belts.

Each item purchased from the site will be steamed, folded and wrapped in Hidden Arrow packaging and will contain a handwritten thank-you note, according to the company.

Peralta: 704-358-5079;

Twitter: @katieperalta

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