Exclusive: Rock Hill lands two new upscale hotels near I-77 in $30M project
Two new Rock Hill hotels are planned for the city, part of a $30 million investment from one of the region’s most experienced hotel companies.
Primo Investments plans to build a Residence Inn by Marriott, President and CEO Hitesh Patel told The Herald in an exclusive interview Monday. Patel is in conversation with companies like Hilton and Marriott to determine which brand the second hotel will be.
Combined, the hotels will add 237 rooms and 50 jobs to the area. The hotels are planned near the city’s busiest interchange on Interstate 77.
Fort Mill-based Riverchase Realty applied to rezone more than 13 acres for the hotels at 1505 and 1515 Riverchase Blvd. That’s just off Exit 82 where Celanese and Cherry roads meet the interstate.
It’s also near several large apartment sites and an Atrium Health medical complex.
About Primo Investments and the Rock Hill hotels project
Riverchase Realty is affiliated with Primo Investments, a hotel ownership and management group that started in Rock Hill nearly 50 years ago. Primo Investments has properties across the Carolinas including several in Rock Hill and Fort Mill.
The company works with brands like Marriott, Hilton, Choice Hotels, Wyndham, Best Western and Red Roof.
Primo recently bought the Hampton Inn off Dave Lyle Boulevard in Rock Hill. Since 2019, it built a La Quinta in Rock Hill and a Tru by Hilton in Fort Mill. Older projects built by the company include Best Western and Red Roof sites in Rock Hill.
“We’ll have a pretty nice footprint in the area,” Patel said. “We take a lot of pride in being local to the area and building in the area.”
Construction should start this summer and take two years to complete. Both hotels will be four-story upscale options. They’ll combine for 145,000 square feet.
A couple of years before COVID hit, York County saw a hotel boom with new sites mainly in the Rock Hill and Fort Mill areas. There haven’t been as many new hotels since, due in part to the pandemic that limited overnight stays for a time.
“There was a lot of supply that came in pre-COVID,” Patel said, “and then there was a little bit of a lull period for four or five years, just with all the supply that came in and the demand needing to be absorbed.”
Other hotels in the Rock Hill region
Visit York County now lists 45 hotels in the area.
In addition to Rock Hill and Fort Mill, there have been hotel proposals in areas like Lake Wylie and York. A downtown hotel under construction in York is part of revitalization plans city officials set in motion five years ago.
Mayor Mike Fuesser previously called that Hampton Inn and Suites project a $17 million investment in the heart of downtown.
The 97-room downtown York hotel should be completed late this year, said York City Manager Dalton Pierce.
Rezoning for the two Rock Hill hotels will go to the city’s Planning Commission on Tuesday for a recommendation. Rock Hill City Council will make the final decision on rezoning.
This story was originally published January 5, 2026 at 12:03 PM with the headline "Exclusive: Rock Hill lands two new upscale hotels near I-77 in $30M project."
