Target Corp. is planning a 10-day holiday sale that will begin Nov. 22, the latest sign that U.S. retailers are relying less on one-day Black Friday promotions.
The “10 Days of Deals” program will discount products such as electronics, kitchenware and toys, Minneapolis-based Target said Monday in a statement. The sale will last through Dec. 1, four days after Black Friday, the traditional post-Thanksgiving kickoff to the holiday season.
“We wanted to see how we could offer popular items at great prices along a longer period of time so guests that want to shop early, during Black Friday and after, feel like they’re getting the benefit,” Tina Tyler, chief stores officer, told reporters on a conference call.
Retailers have been expanding holiday discounts to spread out Black Friday and increase customer visits. Wal-Mart Stores Inc. hasn’t announced specific post-Thanksgiving plans, though last week the world’s biggest retailer began discounting thousands of items, including iPads and televisions.
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With the emphasis on Black Friday waning, Target is adding incentives to those who visit stores the day after Thanksgiving, including giving customers a 20 percent coupon if they spend more than $75.
Target stores will open at 6 p.m., the same as last year. For online shoppers, it will offer the same in-store deals before the stores open, plus free shipping.