Carolina Panthers players will be able to get a taste of home this week even though they’re in California for the Super Bowl.
Charlotte-based fast-food chain Bojangles’ said Monday it’s sending a branded vehicle cross country to Santa Clara to deliver sweet tea to the team Friday – and to drum up publicity along the way.
The “Legendary Teamobile” plans to make visits to Bojangles’ restaurants, college campuses and national landmarks during the trip, according to a news release Monday. Stops will be determined by requests from customers and fans using #Tea4PantherNation on social media.
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Bojangles’ said the Super Bowl appearance will be the first time it has served its tea in California. The restaurant chain, which has locations only as far west as Tennessee, said it has been feeding players and staff lunch every week since the season began.
“Once the Panthers clinched the conference championship, we knew we had to bring the Bojangles’ love out to Santa Clara,” said Randy Poindexter, Bojangles’ senior vice president of marketing, in a statement. “We’re excited to bring a piece of Southern tradition across the country and deliver our Legendary Tea to Panther Nation at the big game this weekend.”
The fast-food outlet, which went public last year, has long-standing ties to the NFL team. Bojangles’ is a Carolina Panthers sponsor, and team owner Jerry Richardson holds a stake in one of the largest franchises in the Bojangles’ chain.
Bojangles’ is posting updates on the trip on Twitter (@Bojangles1977), Instagram (@Bojangles_1977) and at Facebook.com/Bojangles. The Teamobile will also make stops at parties and tailgates in the Bay Area during Super Bowl weekend.