Sealed Air partners with Michigan-based packaging company

Bubble Wrap
Bubble Wrap Observer file photo

Charlotte-based Sealed Air said Tuesday it has entered into a strategic partnership with Michigan-based Box on Demand, the North American arm of Italian equipment manufacturer Panotec.

Terms of the agreement were not disclosed. The partnership went into effect March 17 and includes the right for Sealed Air to place Box on Demand equipment with its customers in the U.S., Canada and Mexico, the company said in a statement.

Box on Demand and Panotec specialize in making three-dimensional equipment and fanfold corrugated for on-demand, right-sized boxes, Sealed Air said.

The Box on Demand partnership “will empower our customers to reduce waste, freight cost, warehousing space and carbon emissions while ensuring the right level of protection for every order, every time,” said Ken Chrisman, Sealed Air’s product care president and packaging expert.

Sealed Air has been boosting its portfolio of space-efficient shipping products, including its new bubbleless Bubble Wrap, called iBubble Wrap, for example, which is sold airless in flat plastic sheets that shippers fill up with special pumps, as well as its acquisition last summer of B+ equipment, which has an e-Cube system that makes boxes the exact right size for the item being shipped.

The boom in e-commerce creates demand for such products. A new way shippers are being charged is called dim-weight pricing, meaning the price of packages is based on their weight and their volume. Shippers therefore want to pack boxes tightly to maximize space.

Katherine Peralta: 704-358-5079, @katieperalta