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New personalized food service is now available in Charlotte

The San Francisco nutrition company PlateJoy announced it is launching a partnership with the personal grocery service Instacart in Charlotte and Raleigh on Tuesday.
The San Francisco nutrition company PlateJoy announced it is launching a partnership with the personal grocery service Instacart in Charlotte and Raleigh on Tuesday.

A personalized nutrition service is pairing up with a food delivery provider to offer Charlotteans easy access to healthy food.

The San Francisco nutrition company PlateJoy announced it is launching a partnership with the personal grocery service Instacart in Charlotte and Raleigh on Tuesday.

“The PlateJoy and Instacart integration is the equivalent of your fairy godmother and your personal nutritionist grocery shopping for you every week,” said Christina Bognet the founder of PlateJoy in a statement.

PlateJoy is a nutrition startup that helps inform customers on what they should be eating each week based on healthy eating goals and preferences.

It requires a subscription fee of $59 for six months, and customers pay the cost of ingredients on Instacart plus a $7 average delivery fee.

Instacart, which is also based in San Francisco, launched in Charlotte in May, and has been referred to as the Uber of grocery stores, where customers can order groceries seven days a week from Harris Teeter, Food Lion, Publix, Whole Foods, Costco and BJ’s Wholesale Club.

PlateJoy was founded in 2012 by Christina Bognet, an MIT neuroscience graduate with the goal of making healthy eating easier and more sustainable through personalization technology.

It has received over $2 million in funding from investors including Y Combinator, Foundation Capital, 500Startups and Sherpa Ventures.

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