Bank of America on Friday unveiled a new logo, in what the Charlotte-based company said is the first update to the flagged-themed image since it was introduced two decades ago.
Some people might not notice the changes, which are subtle. The red-and-blue flag image looks much the same as it did, although with narrower stripes. The bank also changed the font used for its name, which is now in all-caps.
In a press release announcing the changes, the bank said the tweaks reflect “a more modern brand that delivers both cutting-edge technology and high-touch solutions for clients.”
In addition, the bank said it is introducing a new ad campaign, “What would you like the power to do?” Spokeswoman Tara Burke said the bank also plans to drop its “Life’s better when we’re connected” slogan, which it began using in 2013.
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The bank said it will kick off the campaign with a television ad that will premiere during Sunday’s NFL game on NBC. The ad will feature CEO Brian Moynihan, the bank said.
“Listening to how people answer this question is how we learn what matters most to them,” Moynihan said in the release. “This is why we’re here. And above all else, it’s what people want from us.”
The first phase of the campaign will feature actor Matt Damon, co-founder of Water.org, whose mission includes access to clean water in developing countries; Sal Kahn, founder of online-learning nonprofit Khan Academy; and documentary filmmaker Ken Burns, among others, the bank said.
Bank of America is the second-largest U.S. bank by assets. It employs about 15,000 in the Charlotte metro area.