BB&T and SunTrust just unveiled the name of their new bank. Twitter had opinions

Instantly, a case study in corporate stupidity and arrogance that rivals New Coke. Who would trust people this dumb with their money?

— Brent Gilroy (@brentgilroy) June 12, 2019

Truist Bank is the name of the merged SunTrust and BB&T ... I'm no branding expert but that is "Worstest" thing I think they could come up with. https://t.co/z7R0e49GtZ

— Bo Simmons (@bosimmons) June 12, 2019

Dumb

— SNB (@therealstubarn) June 12, 2019

I'm sure they focus-grouped this to death, and THIS is what they came up with? Truist? Please tell me it won't be Truist Park. Please tell me this. https://t.co/5rjBrjtfp5

— David O'Brien (@DOBrienATL) June 12, 2019

If it were a rappers name, I’d be all for it.

— Stephen (@sjbftmlsc) June 12, 2019

MILLIONS of dollars to come up with “Truist” as the new name for BB&T & SunTrust pic.twitter.com/G2WyWvKZf1

— Ryan Jennings (@Jennings_13) June 12, 2019

Not sure how to pronounce it , which gets it off to a bad start. But I’m sure they’ll stick with it and I’ll get used to it.

— Sadler Barnhardt (@BuzSadler) June 12, 2019

How is "Truist" even correctly pronounced??

— Pic (@picatoe9) June 12, 2019

obviously developed in a Land of Corporate Stupid agency conference room.

— Keith Larson (@TheLarsonPage) June 12, 2019

The new company created by the merger of BB&T and SunTrust will be called Truist Financial, proving yet again that the real industry most ripe for disruption is the corporate-name consulting business.

— Nate Becker (@natebecker) June 12, 2019