SHARE Charlotte founder Kelly Brooks announced Thursday that the nonprofit’s success in Charlotte has prompted it to expand to other cities through Share Good, a software company she created.
Brooks will remain involved in SHARE Charlotte but will now serve as CEO of Share Good.
Amy Jacobs, who has led campaigns and programs for SHARE since 2015, will become executive director effective Feb. 1.
SHARE Charlotte’s business model works to connect local nonprofits with supporters and donors, including the GivingTuesday campaign. It also raises awareness of local nonprofits and works to increase community engagement.
“SHARE Charlotte has raised the bar for how communities can engage and serves as a model for other cities to follow,” Brooks said in a statement. “As I take on this new national focus with Share Good, I am confident that Amy is the perfect person to lead SHARE Charlotte into the future.”
Brooks’ announcement was made Thursday morning during SHARE Charlotte’s first summit. More than 250 nonprofits registered to attend the summit.
SHARE Charlotte was created in 2012 with the goal of building an engagement platform in Charlotte that could scale to cities across the country. Five years later, the organization has partnerships with over 400 local nonprofits and has created community campaigns that have raised nearly $20 million. In 2016, GivingTuesdayCLT, SHARE Charlotte’s flagship campaign, was the largest community effort in Giving Tuesday history, raising $7.2 million.
“I left the corporate world with a mission to play a more meaningful role in the community,” said a statement from Jacobs, who spent 15 years at Bank of America in project management before joining SHARE Charlotte in 2015.
“Working side by side with Kelly and the SHARE Charlotte team for the past two and a half years has allowed me to do that every day. I am excited and ready to step up and lead the local charge.”