Carolina Panther Luke Kuechly’s nice guy image took a good-natured ribbing during the Super Bowl, when a CPI Security commercial revealed what he keeps stashed in his closets.
The ad aired twice during local breaks, sandwiched between ads featuring high-paid actors and NFL players doing a manner of crazy things. (Who will ever be able to forget Eli Manning and Odell Beckham dirty dancing?)
In the commercial, Kuechly is engaged in a heated Foosball game on the backporch with Panther Thomas Davis when Christian McCaffrey shows up late at the front door with pizza. McCaffrey is seen wandering Kuechly’s home, where he discovers a shrine to Kuechly’s career and a closet vault filled with dozens of Luke Kuechly gnomes.
The commercial is the latest in a series of ads that have featured Kuechly and a highly popular gnome that CPI Security created in his image. Past commercials have shown that he bakes cookies in the shape of the gnome and even has a topiary in his yard shaped like one of the gnomes.
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On Saturday, Kuechly’s image won him the 2017 Art Rooney Sportsmanship Award, which was presented to him at the NFL Honors show ahead of the Super Bowl. The award recognizes a player who best demonstrate the qualities of on-field sportsmanship, including fair play, respect for the game and opponents, and integrity in competition
This is the fourth year that CPI Security has aired ads during the Super Bowl. CPI Security is offering the public a chance to win five autographed Luke Kuechly gnomes as part of the latest ad campaign. The gnomes have become highly sought after by Panthers fans, with bidders paying thousands of dollars for them at charity events.